Martha Kastler has been struggling to create bridges in her community. Looking to expand her wellness coaching to a more diverse audience, Martha connected with Cate to find efficient ways to do it, and strategies to overcome resistance.

In this Yoga Health Coaching episode, you will learn about the benefits of measuring success both for yourself and your clients, how to organize your free talks to create new leads for your business, and how to introduce the habits of Ayurveda to a new audience.

What you’ll get out of tuning in:

• How to identify evidence of success
• How to overcome resistance
• How to prepare for a free talk

Links Mentioned in Episode:

• Take the How to Fascinate Quiz
• Learn about VUCA
• Watch the free Masterclass
• Have a free Career Conversation

Show Highlights:

• Using free talks to create new leads
• Introducing the habits to new people
• Identifying the changes people want to make

Timestamps:

• 0:39 Creating bridges between different teachings
• 5:09 Identifying the evidence of success
• 10:11 Overcoming resistance and looking for your why
• 15:24 Preparing for your free talks

Guest Bio:

Martha’s initial 250hr yoga training was in 2009 in Blacksburg, VA with Blue Ridge Massage and Yoga. There she studied Ashtanga Yoga with Jeff Tiebout. In 2016 Martha completed a 250hr Jivamukti based training with Andrea Boyd and Jeffrey Cohen in Charleston, SC. Having suffered numerous traumas and physical injuries, yoga was the first practice that showed Martha she has the potential for self-healing. The deep-focused practice of intentional movement and breath awakened a profound desire to heal and be of service. Martha became fascinated with breath, energy and meditation. Powerful releases in yoga lead her to the subtle healing modality of Restorative Breathwork®. Having a profound healing through Restorative Breathwork® she pursued the extensive 2.5 year study with Kathleen Barratt and became a certified facilitator in 2013. Simultaneously, she embarked on a 3 year training with Kathleen’s energy teacher world renowned Mietek Wirkus, and was certified the same year at the master level in Bioenergy. More recently in 2018, she completed certification in a powerful psychosensory technique called Havening® and in 2019 she received her Ayurvedic Wellness Coaching certificate from Katie Silcox’s Shakti School. Along with her trainings she is devoted to and supported by the Kriya lineage as a student of the Self Realization Fellowship. She is learning in this school of life in her own way and embracing challenges on the path as opportunities. She enjoys facilitating healing sessions using her unique skillset and exploring and teaching various styles of yoga: gentle, flow, ashtanga short form, somatics, hatha, restorative, and meditation. Off the mat Martha is often frolicking in the woods, mushroom hunting, saying hello to forest friends or moon bathing, she’s falling in love with food and cooking what nourishes her, she loves chanting, dancing, a little biking and backpacking, and chilling with her two one-eyed cats.

Defining your ideal client can be a tricky business, and more often than not, we end up with an avatar that seems perfect on paper but does not convert into sales. This is exactly what Leah Petitti, a voice coach, is going through. She has defined not one, but three different avatars, but is still struggling to find good leads and make sales.

In this conversation, Cate leads Leah through the retelling of her brand script, redefining her avatar and explaining the effects of language when trying to reach an audience.

Listen to the podcast and learn the importance of defining and understanding your perfect client, researching your competitors, and using free talks to connect with future leads.

What you’ll get out of tuning in:

• How to reach your target audience
• How to define your perfect avatar
• How to use your competition to your advantage

Links Mentioned in Episode:

• Find out more about Leah
• Write your own brand script
• Find the Money to follow your passion!
• Watch the free Masterclass

Show Highlights:

• Overcoming confusion about your target audience
• Bringing yoga philosophy into the corporate environment
• The importance of finding good competitors

Timestamps:

• 0:34 Understanding and reaching your perfect client
• 6:07 Expanding your language to reach more people
• 11:29 The importance of your story brand
• 17:50 Using free talks to reach your next client

Guest Bio:

A well-loved yoga teacher, vocal coach and workshop leader, Leah creates courses such as Jewels of Longevity and Yoga-Energy-Transformation. She empowers seekers to shed limitations and dare to dream.

Her journey with yoga began at Ohio State University where Leah fell in love with the mental focus and pain-relief she found in yoga.

Leah’s yoga instruction experience now spans several decades. Her signature warmth and humor invite students to safely dismantle fears and gain the courage to stand in their truth.

Sharing her loving wisdom, Leah reflects years of in-depth training with Katie Silcox, author of Healthy, Happy, Sexy. The fires of inspiration from Elena Brower and Gabrielle Bernstein currently stoke the passion for Leah’s mission of teaching people to gain wisdom and peace through yoga.

Private and Corporate Yoga with Leah comes highly recommended for clients in the Santa Barbara area and online!

How hungry are you? Carman Murray has been feeling hungry, but she doesn’t think food can solve it. Like many people who detox, she has awakened desire, a hunger for more in her life. She is ready for her next identity evolution.

On a Coaching Gym with Cate, Carman discusses her desire to expand her business and hire more people. The result was an illuminating conversation about strategic thinking in business, hiring the right people, and even how urine therapy can help upcycle your energy vibration.

What you’ll get out of tuning in:

• How to fully nurture yourself
• How to connect to your deepest desire
• How to delegate strategically

Links Mentioned in Episode:

• More about the Find the Money Course
• Watch the Free Masterclass
• Learn more about Urine Therapy
• More about Pareto’s principle

Show Highlights:

• The impact of detoxing on desire
• Urine therapy and deep nutrition
• Delegating tasks in order to achieve peak performance

Timestamps:

• 0:46 Upcycling your own energy vibration
• 4:12 Hiring and growing your business efficiently 
• 8:52 Applying Pareto’s 80/20 rule

Guest Bio:

Carman has many roles: entrepreneur, yoga teacher, healer, teacher, mom, rancher, wife, leader, woman. Her why in life is to model for her children that each one of us has the choice to shine our gifts to the world. Her what is working with others and inspiring them to move away from overwhelm, anxiety and stress and move toward ease, thrive, and building a supportive network of people around them – their tribe. She runs her own business where she leads workshops, retreats, yoga classes, dynamic groups and courses.

Chronic inflammation is modern society’s greatest health threat. Studies state that three out of five people alive today will die due to chronic disease. But even though chronic inflammation can trigger genetic diseases, it is not in itself inevitable.

The habits from Body Thrive can work as a reminder of what you need to teach, as a coach, in order to effectively prevent and fight chronic inflammation. It will take a great deal of honesty, and some habit change, but chronic inflammation can be prevented both with physical, mental, and emotional habits.

Listen to the podcast to learn more about chronic inflammation, the power of mind over body, and the potential of easeful living.

What you’ll get out of tuning in:

• How to identify the habits that are a problem
• How responsibility can reorient you
• How challenges enable future ease

Links Mentioned in Episode:

• Learn about chronic inflammation
• Listen more about not bouncing back
• More about the Find the Money Course
• Watch the free Masterclass

Show Highlights:

• Fear and worry acidify the blood faster than alcohol
• Thoughts and emotions influence the self
• Choosing to live outside the stress pattern

Timestamps:

• 2:24 Chronic Inflammation and its prevalence 
• 11:17 Honesty and the power of a breakthrough
• 19:01 The effects of mind over body
• 26:33 Easeful living as the potential



In what ways have you been incapacitating yourself? Every day, people make choices that will keep them from realizing their dreams and achieving their goals. They will make excuses, get distracted by other things in their lives, and weeks turn into months, and then into years.

What I want you to ask yourself is this: what is it you would like to achieve until the end of the year? And what do you need to change about yourself in order to achieve it? Get as specific as you can. The only thing between where you are now and where you want to be is you.

Listen to the podcast to learn more about overcoming victim mindset, getting clear on your goals, and creating a strategy to achieve them.

What you’ll get out of tuning in:

• How your habit patterns can incapacitate you
• How to use time in order to achieve goals
• How to build good strategy and systems

Links Mentioned in Episode:

• Read Steven Pressfield’s work
• More about the Find the Money Course
• Watch the Free Masterclass

Show Highlights:

• The connection between perfectionism and negative thinking
• Overcoming shiny object syndrome
• The better you are at sales the less marketing you need

Timestamps:

• 1:11 How and why you incapacitate yourself
• 10:29 Organizing your life in alignment with your goals
• 20:22 Clarifying your job description when you’re self-employed
• 29:24 The importance of building a good strategy  



What challenges are you facing as a health coach? The path to becoming a successful coach is not always easy. There are many factors to consider when building a program that differentiates you from other coaches.

Sales are an incontornable side of coaching, and often the most challenging part of it. As a health coach, getting good at converting leads into sales, means you can help more people thrive, in their bodies and their minds.

Listen to learn more about falling in love with sales, getting prospects clear on their desires, and how to have hard conversations that change everything.

What you’ll get out of tuning in:

• How to understand your members’ challenges
• How to have the hard conversations
• How to better serve through sales

Links Mentioned in Episode:

• More about the Find the Money Course
• Watch the Free Masterclass
• The Closer’s Survival Guide by Grant Cardone
• The Metrics of Human Consciousness by Richard Barrett

Show Highlights:

• Cate reads about complexity from “The Metrics of Human Consciousness”
• Sales are about having hard conversations
• The better you get at sales the fewer leads you will need

Timestamps:

• 1:24 Asking your members what their challenges are
• 10:56 The worth of the change you offer your members
• 20:37 Building someone’s excitement and potentiality
• 28:30 Refusing to get good at sales is refusing to help more people



In order to become your future self, you will need to develop new habits. But navigating your past, present and future self is not always easy. So much of who we think we are is based on the belief system that was passed on to us. In order to become the next version of yourself, you will need to let go of limiting beliefs and embrace the plasticity in yourself.

There is a rhythm to creating new habits, and it needs receptiveness. Fear will paralyze you and keep you from achieving your goals and becoming the person you need to be to do so.

In this episode, Cate talks about overcoming fear of change, getting rid of outdated versions of yourself, and creating space for your future potential.

What you’ll get out of tuning in:

• How to orient yourself in time and space
• How your belief system influences you
• How to overcome the fear of evolving

Links Mentioned in Episode:

• Learn to define yourself with Joe Dispenza
• Learn more from Eckhart Tolle
• More about the Find the Money Course
• Watch the Free Masterclass

Show Highlights:

• The fluidity of personality and the role of pulsation
• The importance of plasticity in yourself 
• Self-massage and matching the pulsation of the cosmos

Timestamps:

• 1:20 Getting specific about your vision of the future
• 14:33 Falling into rhythm and becoming receptive to being
• 33:10 Creating space and an embodied experience

Over the past year, many yoga studios were forced to close their doors due to COVID-19. Being unable to teach in person, forced many yoga teachers to pivot online, unsure of how to create their own space and make a profit.

Having walked the same path herself, a decade ago, Cate knows how pivoting online can be a challenge when you compare yourself to the immensity of yoga teachers teaching online for free. Why would someone pay you for an experience they can have for free with someone else?

Listen to the podcast and learn more about setting yourself apart, making money online without any marketing experience, and leading your students to their health goals.

What you’ll get out of tuning in:

• How to make money online as a yoga teacher
• How to get clear on your career goals
• How to lead a group online

Links Mentioned in Episode:

• More about the Find the Money Course
• Watch the free Masterclass
• Schedule a free career conversation

Show Highlights:

• Embracing capitalism as well as the yogi path
• Getting students committed to their results
• Working online without being a marketing expert

Timestamps:

• 2:35 Making money in Yoga and doing your best work
• 12:07 Engaging your edge and nurturing your identity 
• 21:32 Addressing body and mind chronic inflammation
• 22:18 Designing a business model that gets people results
• 34:35 Introducing the habits that change everything

Courtney LaCava just finished her first year of coaching her own program. She enrolled 18 people the past year and has experienced no issues attracting new leads. When it comes to conversion, however, she has been wondering how she could up her game.

In an attempt to develop the right marketing and conversion systems, Courtney reached out to Cate. During the conversation, they covered the differences between excuses and objections, and how to anticipate both in your marketing strategies.

Listen to learn more about getting specific about results, identifying pain points, and converting with ease.

What you’ll get out of tuning in:

• How to build trust with your leads
• How to identify your leads’ pain points
• How to move past your leads excuses

Links Mentioned in Episode:

• Find out more about Courtney
• Watch the Masterclass
• Have a free career conversation

Show Highlights:

• Creating content that converts
• Agitating through marketing
• The difference between excuses and objections

Timestamps:

• 1:21 Identifying what has been working
• 9:49 Focussing on the results you offer
• 22:15 Top 10 excuses I’d rather not hear again
• 31:12 Roleplaying client excuses

Quotes:

•  “You can only do better” – Cate Stillman

Guest Bio:

In her late 20s Courtney had a physical breakdown. She was passionate and driven, aiming for perfection, obsessed with drama and addicted to adrenaline. Courtney teetered on the brink of burnout for many years, until her body finally gave in.

In her quest to heal herself, Courtney found Ayurveda. She began to understand that the chronic fatigue, anxiety, depression, skin and digestive issues were simply signals her body was sending her. Courtney started to see that her obsession with living life according to external concepts of perfection, success, and beauty were driving her to ignore those signals. As she shifted her diet and lifestyle, she felt an immediate impact. Her digestion dramatically improved and her skin cleared up within weeks. 

Today, Courtney works to empower you with the tools and wisdom to heal yourself, just like she did, and to thrive, just like you were born to do. 

Paige Bradley-Pecoul is in her second year of Yoga Health Coaching, and getting ready to enter her second year leading her own coaching program. After surveying her first year members, she got a couple of negative reviews and is struggling with them.

In a conversation with Cate, Paige opens up about how she feels about negative feedback and talks about how to integrate feedback into her program and develop a co-creating system.

Listen to the episode to learn more about collaborative intelligence, utilizing liberating structures, and the importance of deep listening.

What you’ll get out of tuning in:

• How to improve your systems
• How to integrate feedback
• How to start co-creating

Links Mentioned in Episode:

• More about Liberating Structures 
• Connect with Paige 
• Find the Money Course
• Watch the Masterclass

Show Highlights:

• The effectiveness of negative feedback
• Tapping into Collaborative Intelligence
• Automating email reminders

Timestamps:

• 1:37 Improving systems based on member feedback
• 10:12 Liberating structures and 1-2-4-All
• 20:17 Teaching vs. Coaching
• 26:17 Getting people into your coaching gyms

Guest Bio:

Paige took her first yoga class from Alvina Haverkamp in 1998. She studied closely with her for many years and went on to pursue a teaching certification in 2004. Paige is a graduate of the Temple of Kriya Yoga Home Study program, the Swan River Yoga Advanced Teacher Training program, the Ananda Seva Mission Yoga Therapy program, and Judith Lasater’s Experiential Anatomy Program and Back Care Course. And has over 500 hours of yoga training and taught over 2000 classes.

Lately, Paige has been drawn to work with individuals, and focus on stress relief and the kind of deep nervous system reset that is required when living in such a chaotic world.

In addition to being a yoga educator, leading weekly ongoing classes,  annual workshops, and trainings. Paige is a mother to 3 and knows what it means to be a caretaker and the importance of filling the well with self-care practices.