What you’ll get out of tuning in:

• Why you shouldn’t be afraid to make mistakes
• How to embrace Kaizen as a go-to coaching skill
• How YHC can bring you into better integrity
• Kattie’s best advice for new or prospective yoga health coaches

Links:

• Kattie’s website 
• YHC Have a conversation
• Discover more about Body Thrive 

Show Highlights:

• 2:15- In her 20’s Kattie experienced issues with depression and anxiety. She was on prescribed medication, but was also self-medicating with alcohol. Kattie talks to us about how her journey with yoga and Ayurveda led to her regaining her health.
• 5:11- Kattie talks about her desire for more freedom in her life, a better self care routine and more integrity with herself and her time. She explains how Yoga Health Coaching has helped her to find this.
• 14:58- Kattie speaks in detail about the YHC course and how it has affected her life. Her habits and patterning have become more dialed in, she has purged old emotions, and has grown into a different person than she was in the past.
• 30:16- Would Kattie tell someone else considering the YHC course to make the investment? Heck yes! If you sign up for YHC, you are not only making the investment in yourself but in your career, and so much more. The YHC course is life- changing. Join us and find out for yourself!

Favorite Quotes:

• “I have a little more control with how I spend my time, which I think has been one of the biggest changes and shifts in my life in the past year (with YHC).” – Katie Maffeo
• “I really enjoy doing what I am doing. I love the teachings of Dinacharya. I think that the more we live in rhythm and in tune with nature the more healing can occur in our lives”. – Kattie Maffeo

Guest BIO:

Kattie Maffeo is a health crusader and enthusiast who shares her love for Ayurveda and Yoga with her community. Kattie discovered Yoga and Ayurveda over a decade ago when she was going through a challenging time in her life; she found the practice healing and transformational. She decided to deepen her studies and completed a 200-hour Yoga Teacher Training in her hometown. This brought her to the discovery of Ayurveda and from here everything fell into place. Wanting to expand her impact and have more flexibility with how she spent her time, Kattie enrolled in Yoga Health Coaching.
Kattie is a Yoga Health Coach, Ayurvedic Practitioner, Yoga Teacher (E-RYT 200 RYT 500), and Yoga Therapist.
Connect with Kattie here or join her community on Facebook and Instagram.

When your uniqueness leads you to your niche, opportunities start to unfold. Heather started with Synergy Bloom, her basic habits course based on Cate’s Body Thrive model. Her husband’s career as an airline pilot led her to target people in the airline industry who live a very alternative lifestyle that is not conducive to health and wellness. The importance of working with this niche population centers around the potentially fatal consequences of airline staff who are often sleep deprived and living an unhealthy lifestyle that is out of sync with their circadian rhythms.

Comparing Heather’s websites, Synergy Bloom is a typical Yoga Health Coach’s website. It’s Heather in her element being Heather. Her niche website, Fit Fly Movement, is very different. Heather used a “5 words exercise” from the YHC course to determine what that site would look like. It’s clean, concise, corporate. It’s meant to appeal to a niche that has little to no knowledge of or interest in yoga or ayurveda.

Heather’s advice to new or prospective yoga health coaches is that you don’t have to know your endgame to get started. YHC provides the information, the content, and the skills you need to succeed. Book your free coaching call today: https://yogahealthcoaching.com/be-a-coach.

What you’ll get out of tuning in:

• How to use what you already know to find your niche
• How to market to your niche
• Why you don’t need to know your endgame to start Yoga Health Coaching

Links:

• Body Thrive Book
• YHC Have a conversation
• Related YHC Podcast
• Related YHC Blog

Show Highlights:

• 0:00 – When your uniqueness leads you to your niche, opportunities start to unfold. Heather started with Synergy Bloom, her basic habits course based on Cate’s Body Thrive model. Her husband’s career as an airline pilot led her to target people in the airline industry who live a very alternative lifestyle that is not conducive to health and wellness.
• 7:50 – The importance of working with this niche population centers around the potentially fatal consequences of airline staff who are often sleep deprived and living an unhealthy lifestyle that is out of sync with their circadian rhythms. Pilots and flight attendants themselves have an injury rate higher than that of construction workers.
• 8:45 – Comparing Heather’s websites, Synergy Bloom is a typical Yoga Health Coach’s website. It’s Heather in her element being Heather. Her niche website, Fit Fly Movement, is very different. Heather used a “5 words exercise” from the YHC course to determine what that site would look like. It’s clean, concise, corporate. This website is sent to airlines in a request to get them to include the course in their mandatory monthly training.
• 13:45 – Injuries and illnesses that prevent staff from working have a personal cost to the individual but also a cost to the company (or airline). In the airline industry, there may be a direct correlation between the time spent working and the likelihood of illness or injury. Drugs prescribed for injuries, particularly opiods, can lead to addiction, which further diminish work performance and quality of life.
• 22:15 – Yoga Health Coaching gives us the tools and the plan we need to discover our niche and market to that niche. Heather started by asking individual pilots and flight attendants to fill out a survey for her. From the survey responses, she started to form the focus of her program.
• 30:10 – Heather is a Yoga Health Coaching Mentor who is currently enrolled in YHC Mastery. Her advice to new or prospective yoga health coaches is that you don’t have to know your endgame to get started. YHC provides the information, the content, and the skills you need to succeed.

Favorite Quotes:

• “What happens with niching, and what happens the more you own your uniqueness, different opportunities start to unfold.” — Cate Stillman
• “I had this philosophy that everybody needs to move better in their body, know their body better, be an advocate for their own body before they outsource their healthcare.” — Heather Stoken
• “There are so many skills and so much information in the Yoga Health Coaching program. It’s so rich in content.” — Heather Stoken
• “You don’t necessarily have to know what your endgame is to start the game.” — Heather Stoken

Guest BIO:

Heather Stoken is an herbalist, Yoga and Yoga Tune Up® teacher, and student of Ayurveda. She has been practicing transformative work for the last 10 years in beautiful Portland, Oregon and on retreats and workshops throughout the Country.

Heather is passionate about her yoga both on and off the mat, and integrates fun as well as anatomical understanding into her teaching. Off the mat, Heather is a mother, a novice artist, poet and chef, as well as a lover of travel and the great outdoors.

Prior to YHC, Jamie was a birth and post-partum doula, a mom, and had a part-time admin job. What she loved most about her work as a doula was taking women through a transformation. What she didn’t love about it was being constantly on call and staying awake for labors that could last 24 to 36 hours. With a family of her own, being a doula left her feeling ungrounded and unsettled.

Jamie started Body Thrive in January 2015 and continued on to Yoga Health Coaching. She saw YHC as way to continue leading people through transformation but with a lot more structure and rhythm while being more present to care for her family. She ran her first YHC pilot program in January 2016, and she’s been coaching ever since. Her program continues to build momentum and the transition to an annual pass has allowed her members to feel deeper transformation while not feeling pressure to  get it right the first time.

What you’ll get out of tuning in:

• How Yoga Health Coaches guide their tribe through transformation with a structure and rhythm
• How the annual pass and Kaizen create a sense of softness and ease among course members
• How Yoga Health Coaches stay more present in their life

Links Mentioned in Episode:

• Body Thrive Book
• YHC Have a conversation
• Jamie’s website
• Jamie’s FB page
• How to Build a Tribe webinar

Show Highlights:

• 1:30 – Prior to YHC, Jamie was a young birth and post-partum doula, a mom, and had a part-time admin job. What she loved most about her work as a doula was taking women through a transformation. What she didn’t love about it was being constantly on call and staying awake for labors that could last 24 to 36 hours. With a family of her own, being a doula left her feeling ungrounded and unsettled. Jamie started Body Thrive in January 2015 and continued on to Yoga Health Coaching. She saw YHC as way to continue leading people through transformation but with a lot more structure and rhythm while being able to be present and care for her family. She left her part-time admin job even though she was making good money because she knew it was not the best use of her gifts. As a doula, she stopped attending births and focused on post-partum work, which could be scheduled. She ran her first YHC pilot program in January 2016, and that’s what she’s been doing ever since. Her program continues to build momentum and the transition to an annual pass has contributed to that momentum. 
• 4:30 – The annual pass presents unprecedented potential for community. It allows for deeper transformation and alleviates pressure for her members. 
• 7:50 – Accountability partners create connection that can last for years. Jamie went through Body Thrive in 2015 with her current accountability partner, and they have spoken once a week for the last three years. She considers her one of her best friends, yet they did not meet in person until March of this year (2018). She feels that their partnership has “kept her in the game.” 
• 9:30 – There are so many structures and “lifelines” in YHC that help keep us on track: coaches, mentors, accountability partners, Facebook groups. These structures create a support system and a shared context with people we wouldn’t find in our day to day lives. The shared context allows for quick access to deep communication. 
• 12:15 – As a YHC Certification Coach, Jamie’s advice is to build relationships within the community (with mentors, coaches and other course members) so that you don’t feel like you need to figure everything out on your own or walk the path alone. Because of the screening and acculturation that course members undergo prior to enrollment, it’s hard to go wrong when you reach out to other course members. Each individual also brings specific expertise to the group dynamic. 
• 16:00 – As Yoga Health Coaches, we sometimes wonder about the efficacy of what we offer. Jamie shares a case in which one of her course members, whose main concerns were weight gain and bringing more fun into her life, was only having bowel movements every 4-5 days, which she thought was normal. Three weeks into the course, she started drinking warm water in the morning and started experiencing healthy, daily eliminations. The result was she felt lighter and her pants fit better. She felt that that alone was worth the cost of the course. 
• 22:00 – The coaching skill Jamie finds most effective is kaizen, and the combination of that with the annual pass creates a sense of ease with her course members. Kaizen helps build momentum toward making more aligned choices.

Favorite Quotes:

• “When we take ownership of the structure that gets people to the results, it changes things. We get more grounded.” — Cate Stillman 
• “This is the whole thing about subtle body exploration and subtle body anatomy: it’s somewhat exponential in nature. And the more we align to it, the more it opens and reveals levels of undulating bliss and interconnectivity and higher levels of consciousness and deeper insight . . . .” — Cate Stillman 
• “I think that’s what many people are going for – an opportunity to lean back and soften and see the little places where we can shift.” — Jamie Lynn Worster

Guest BIO:

Jamie Worster helps conscious people create radiant health.

Based on her knowledge of yoga and Ayurveda she offers classes that expand your overall wellness and joy.

Check her website and facebook page.

Prior to YHC, Heather was leading an overscheduled life, much like many wellness pros. She was running a yoga studio, teaching yoga, trying to build her business, and working a part time job. In June, when she realized the income from her part time job did not match the amount of stress it caused her, Heather started reducing the number of hours she was working at her part time job, and she let go of it completely in January.

Heather is currently in Q3 of YHC. She has coached her pilot and her annual pass is in progress. Although she has reduced the number of hours she is working, she has been able to maintain her income level, and her stress level is much lower.

While Heather was nervous about coaching, once she started, she was surprised that because of her YHC training, she was more prepared than she had realized. Heather works the habits of Body Thrive along with her groups while she is coaching, so in a sense, she has made a job out of her own self care. Heather credits the 10 habits, as well as the theory of kaizen, with the successful realignment of her values, her career, and her schedule.

What you’ll get out of tuning in:

• Why the habits of Body Thrive are a prerequisite to a successful wellness career.
• What you need to do in order to align your career with your own self care.
• How Yoga Health Coaching allows you to design the life you want to live.

Links mentioned in episode:

• Yoga Health Coaching
• Body Thrive
• Visit Heather’s website 

Show Highlights:

• 4:30 – Stress levels that exceed your income level can start to take a toll on your health. Yoga Health Coaching can reduce your stress, reduce the number of hours you work, and help you improve your health while maintaining or increasing your income level.
• 5:50 – The structure of YHC allows you to start earning income right away.
• 6:45 – Learning and adopting the ten habits of Body Thrive actually create more time in your day and accomplish more in a shorter amount of time.
• 7:45 – Utilizing “kaizen,” small steps that lead to big change, can be applied to both the Body Thrive habits and to Yoga Health Coaching to help you steadily move in the direction  you want to go.
• 10:00 – Teaching the habits includes practicing the habits, which means you’re turning self care into your business. You evolve along with your clients.
• 13:35 – A short morning meditation is a gift of time later in the day. You operate from a place that is much more grounded, so your thoughts and decisions seem clearer and unhurried and more “tapped in.”

Favorite quotes:

• “In second quarter, you could be running your pilot. And a lot of people just hit the ground running and just get going right away, because you take Body Thrive first, and that is the most important part.” — Carly Banks
• “Every time we teach the habits, we’re going through them. So, it’s like turning self care into your business.” — Carly Banks
• “Honestly, the ten minutes I take [for meditation] in the morning somehow helps me have enough clarity that I’m not actually wasting as much time later in my day.” — Heather Hodgson

Guest BIO:

With over 25 years experience in the Healing Arts Industry, Heather brings a deep connection towards healing into her work: teaching weekly yoga classes, working one-on-one and in groups, and coaching members and students in the Daily Habits of Yoga & Ayurveda. Connect with Heaether on her FB page Heather Hodgson Yoga & Wellness.

Aileen and Rosie lived and breathed the corporate lifestyle until each found there was very little breath left. Aileen founded and ran a successful contract catering company, and Rosie was a partner in a law firm: each threw in the towel to change direction into health and wellness.

In this episode, the friends discuss how their journeys began with exploration of a plant-based diet as a healing tool, and how their food story has changed to become a story about holistic healing.

Rosie turned to the East, while Aileen stayed with a Western perspective, but the pair discuss how much common ground there actually is between the two, and how much mainstream support there is for Ayurvedic rituals of self-care.

What you’ll get out of tuning in:

• Why getting the basics right is so important
• How stress influences health
• Why health is about much more than just food

Links: 

• Yoga Health Coaching
• Chopra Center 21-Day Meditation Experience

Show Highlights:

• 6:00 – While in the past, plant-based diets were hard to accommodate, both in the mindset of our culture and in access to healthy foods, healthy foods are now much more mainstream, which is really a win for everyone!
• 8:30 – It’s not just about the type and quality of food you’re eating: rather, it is about how your body systems are processing them and performing. If your body systems aren’t working together effectively, you can’t get the results you desire.
• 14:20 – It is important to meet people where they are in their nutritional knowledge: starting with the easiest possible steps is the best way to get people to create lasting, sustainable change.
• 18:30 – One way to improve eating habits is to create ritual around meal time: taking time and space for your meal, and sitting to appreciate it without distractions, makes your meal more enjoyable and your eating experience healthier.
• 24:00 – Stressful lifestyles not only keep people from giving themselves the time to make healthy changes in their lives, but actually also have negative effects on their hormones and health directly.
• 28:00 – Sleep is incredibly important for overall health: establishing a bedtime routine that focuses on getting to bed and waking early is hugely important, not only from an Ayurvedic perspective, but also a Functional Nutrition one.

Favorite Quotes:

• “It became about more than just the food.” – Rosie Tait
• “It’s not just the fuel that you put into your body, but how your body systems are working.” – Aileen Smith
• “Like a car…, you put in the fuel, but you also have to maintain the engine.” – Aileen Smith
• “It occurs to me that the modern world is trying to produce the science to support what the Eastern/Ayurvedic theories world has been doing for years.” – Aileen Smith
• “Stress stops people putting into place what they need… to support themselves.” – Aileen Smith

Guest Bio:

Aileen Smith is The Health Heroine, and is a former owner/director of The Catering People, Ltd., a hugely successful food and hospitality company in the United Kingdom.

When Aileen sold her contract catering company, she made a conscious decision to change direction and began to explore the role of food as a transformative tool in both a personal and professional capacity.

Now a nutritional therapist, she shares a rage of other therapeutic tools to keep her busy corporate clients firing on all cy