What you’ll get out of tuning in:

• How to attract your ideal client
• How to help your clients achieve their goals
• How to retain clients

Links Mentioned in Episode:

• Have a conversation
• Discover more about Body Thrive 
• Join October Yogidetox

Show Highlights:

• Identify your business model
• Clarify the results
• Break glass ceilings!

Favorite Quotes:

• “Until you can build a package around that journey, you can expect to have less committed clients or students”

Enrolling in Yoga Health Coaching was a big leap of faith. The financial investment was scary, but not as scary as her self doubt. As she prepared to launch her pilot program, she realized that all of the work she had done up to this point had prepared her for the work she would do with yoga health coaching. Hannah feels as though she is still in transition, but she sees the time coming to where she won’t be teaching as much yoga or seeing as many private clients, which will allow her more time to support her group and get back to pottery.

Although Hannah started in February of this year, by September, she had enrolled enough members to pay off her YHC tuition . . . and she’s not even certified yet! Even better, she’s having the impact she wants to have.

What you’ll get out of tuning in:

• Why YHC is the business training every wellness pro needs.
• Why the YHC financial investment isn’t as scary as it seems.
• How everything you’ve done up til now has contributed to your potential success as a yoga health coach.

Links Mentioned in this Episode:

• Qualify yourself for a spot in Awake Living
• Yoga Health Coaching
• Heartfeltwellbeing

Show Highlights:

• 0:00 – Hannah just returned from the Yogahealer retreat in Salt Lake City where she discovered more opportunities for growth. Hannah started out as an art teacher. After going through yoga teacher training, she stopped teaching art became a full time potter and yoga teacher. She then went to ayurveda school and transitioned away from pottery to open a private ayurveda practice. Having a private practice was challenging prior to yoga health coaching. Hannah was ”scrambling,” teaching 10 yoga classes a week in addition to seeing ayurveda clients privately and working other jobs as well. She wasn’t having the kind of impact she wanted to have either.
• 6:00 – Enrolling in Yoga Health Coaching was a big leap of faith for Hannah. The financial investment was scary to her, but not as scary as her self doubt. As she prepared to launch her pilot program, she realized that all of the work she had done up to this point, including teaching art and leading outdoor programs, had prepared her for the work she would do with yoga health coaching. She now has 21 people enrolled for a year. Her growing edge now is being more location independent. She’ll be travelling over the next several weeks and will be running her coaching group online from different locations.
• 9:30 – Hannah still feels as though she is in transition, as she is still teaching yoga and seeing private ayurveda clients in addition to coaching her group. But she sees the transition coming to where she won’t be teaching as much yoga or seeing as many private clients, which will allow her more time to support her group and get back to pottery.
• 11:15 – Although Hannah started in February of this year, by September, she had enrolled enough members to pay off her YHC tuition . . . and she’s not even certified yet! Even better, she’s having the impact she wants to have. She knew her pre-YHC business model wasn’t working. Now she knows she’s getting the business training she needs to be successful.
• 12:50 – A happy by-product of YHC is that coaches get their own daily habits solidified, even those who were previously trained in ayurveda.
• 14:50 – Each yoga health coach brings his or her own particular strengths and interests into their coaching programs. Hannah includes quarterly art projects. Carly focuses on decluttering and creating “zen” spaces in her clients’ homes.

Your Favorite Quotes:

• “This is really the best business degree that I ever could have hoped for.” — Carly Banks

Guest BIO

Hannah grew up in an artistic/health-conscious family in the mountains of NC. She learned early on that health has many components.

As a young adult, she struggled with chronic sinus infections and digestive issues. Through changes in diet and lifestyle, and taking (and making) herbal medicine, Hannah rebuilt her vitality and realized that she was drawn to alternative health modalities. She became a yoga teacher, studied herbalism, and delved into exploring the body/mind connection.

Hannah has now dedicated her life to learning about individual health and empowerment through wellbeing practices and sharing them with others. She brings this integrated knowledge to working with each of her clients as individuals on a unique path toward integration and healing. Connect with Hannah on her website and Facebook.

Step 1: First figure out the logic behind the feeling “I want to take this course!”.

There are two main questions that need to be answered in order to persuade a person to enroll in a course. Ask these questions to your potential student or client and figure out the answers together:

• How is their investment going to pay off over time?

It’s helpful to assist people in discovering the logic behind the emotion. Give them the opportunity to use logic that justifies their decision to take a course. “Our experience has shown that people can double their money back in less than six months or on average get at least the money they spend on a course back.” What experience can you share with your potential client that will demonstrate the monetary value of your course?

• What is the lifetime value of the course?

Explain to people that taking a specific course will help them change their habits, adopt a healthier lifestyle and how this will benefit all areas of their life and benefit the life of the communities they live and interact with. The return on this investment can be:

• Free-time freedom
• Feeling happy with less
• A better relationship with family, friends and co-workers

Sales tips

Here are some simple tips to follow that will help people decide to take a course:

• Be flexible and co-operative with people who want to take a course. Work with them to find the best payment model .

• Explain the importance of getting the right business model in order to make their investment pay off.
• Get the numbers on paper-Put the numbers and stories of people in the enrollment guide. Show people it is a wise investment.
• Use crowdsourcing. Get testimonials on how people have improved their health and now lead a happier life by investing in a course.
• Help people align with their authentic goals and spend money wisely according to their real needs.
• Help people see their course as an investment– Give a clear image of the ROI and be specific on the financial prospects a course can offer (200% ROI over 2 years, while good portfolios of stocks and bonds is 7-10%)

Step 2: Figure out where the money for the course will come from with them.

What’s the best place for people to find money? Help people determine the most practical source of money for the course.

There are two things you can do:

1 – Make a list with options a person can use to finance a course.

Your list can include simple solutions such as:

• Using credit.
• Ask for a friend or family for a loan to pay for the course. Encourage the person to get support from people who believe in them.
• Pre-selling your programs and courses- Explain the strategy of teaching people what you already know and how to charge money for it.

2 – Persuade people to keep a positive attitude towards money.

Talk to people and help them:

• be open to money flow and participate with the universe, so that money energy is not blocked.
• be resourceful and believe in their power and ability to make money

Guest BIO:

Grace Edison lives in British Columbia, Canada. She’s a mom of twin 8 year olds, a Yoga teacher, studio owner, and Yoga Health Coach — and she also works for Cate Stillman in Admissions at Yogahealer! More than anything, she loves to make people laugh and has a not-so-secret dream of doing stand-up comedy. Grace has a strong passion for empowering others to take their health and wellness into their own hands. She loves building authentic relationships, making people laugh, and creating supportive communities. After a long-standing relationship with severe depression, Grace has found deep relief through the habits of Ayurveda — and much credit is due to Cate and her Body Thrive program. After taking Body Thrive several times and jumping into Yoga Health Coaching, Grace came aboard the Yogahealer team.