Podcast Intro:

Coach of the month, Marcella Fulco, is an MD from Italy who went down the research path to study biochemistry and molecular biology.  Her life path has led her to America to work for the National Institute of Health, marriage, and motherhood, teaching yoga, back to Europe, and now to Yoga Health Coaching!

Join in on this informative conversation where Anna gets the inside scoop on Marcella’s unique journey- transitioning from teaching part-time, leading her course in another language, successes her group members are experiences, her future goals for her business model, and so much more.

What you’ll get out of tuning in:

• Why it can be nice to have a small community.
• How to modify the course to another language.
• Where to incorporate your unique wisdom into the course.

Links/CTA:

• Design the Journey You’re Meant to Lead – Lead the Journey for Wellness Pros
• Check out the latest episodes
  • Group Membership Coaching: Difficult Members, Difficult Situations
  • DM’ing to Boost Your Sales for Wellness Pros
• Marcella Fulco links:
  • https://www.instagram.com/marcellafulco_yoga_lifestyle/
  • https://www.marcellafulcoyoga.com
  • https://www.linkedin.com/in/marcella-fulco-616579a/

Highlights: 

• Marcella talks about how saying “yes” to new things led her to now.
• Marcella talks about her MD background and bringing science into her course. 
• Marcello tells us about her training in Yoga for Stress and Anxiety.

Timestamps:

• [4:18 min]- Journey into the YHC business model.
• [8:02 min]- Leading a unique journey from the YHC model. 
• [11:05 min]- Adapting the course to another language.  
• [13:30 min]- Course members’ experience.
• [17:09min]- Growth goals.
• [22:05 min]- Biggest shifts and breakthroughs

Quotes:

• “I started to feel the pressure that now I needed to transfer this knowledge into the world.”
•  “I did the three-month body thrive and it was incredible.  I shot through so many of the limiting beliefs that I had.”
•  “Just experiment for a few days and you’ll see the results.”
•  “Being small, it has benefits because people really know each other and they are sort of becoming friends and really supporting each other in the journey so they don’t feel alone.”
• “I notice that as the confidence grows, the ability to charge more [grows].”

Guest Bio: Marcella Fulco

I graduated with an MD in Palermo, Italy, and right after, during my residency program, I moved to Rome to do research in a laboratory molecular biology. I decided then that my career would be in science and I did a Ph.D. in Biochemistry and Molecular Biology, which I completed in the States at the NIH (National Institutes of Health), Bethesda Md. I remained at the NIH for 10 years, first as a postdoc and then as a Staff scientist. My family then relocated to San Diego, where I took a pause from working and discovered Yoga, I became a Yoga teacher and a Yoga Therapist.

In 2006 we moved back to Europe, and I live now in Munich, Germany, with my husband and 2 children (12 and 17). I tried to make a living as a Yoga teacher, but it was not so easy, and eventually, I decided to give a spin to my career and I made the leap of faith of joining YHC.

In this episode, Anna speaks with Suzanne about what methods have worked for her on her road to success as a Yoga Health Coach.

Suzanne shares what has worked for her and what has not worked for her along the way.  You may also get inspiration on how to play around with the model to find what best suits you in creating the most epic ride for your members.

What you’ll get out of tuning in

• How to recognize when you begin to embody the practices
• Understanding that following the business model works
• Inspiration and ideas to customize your program

Links Mentioned in Episode:

• Centered Living with Suzanne
• Instagram: @centeredlivingwithsuzanne

Highlights:

• The benefits of free talks – getting enrollments and people on the emailing list 13:37
•  It wasn’t until LA and Body Thrive that you put the theory into practice… even the yama and niyamas became real 3:03
• The business model really is a simple structure 13:05

Timestamps:

• “The Living Ayurveda course blew my mind” 2:20
• “If I can get them into a 1:1 talk we’re pretty good to go” 14:00
• “If you’re thinking about it and there’s a deep calling follow it…you don’t know how capable you are until you step into” 16:32
• “Income is so related to impact, two sides of one coin” 21:52
• “Self care is non-negotiable” 24:07

Guest Bio:

Suzanne McCahill Perrine is the founder/director of The Center, Harrisonburg’s first dedicated yoga and Pilates studio. Suzanne, E-RYT 500, YACEP, Certified Health Coach, and teacher trainer began teaching Yoga in 2005. Inspired to connect to others in her community and spread the joy and healing potential of yoga, she opened The Center Yoga studio. After years of study in the Anusara tradition with teachers, Desiree Rumbaugh, Christina Sell, Elena Browner, Amy Ippoliti, Moses Brown, Bita Jenkins, Suzie Hurley, John Friend, and Douglas Brooks, she eventually started teaching others to teach, starting the Center School of Yoga.

Suzanne encourages her students to have fun, relax, and enjoy the splendid journey that yoga offers them both on their mats and in their lives. More recently, Suzanne has studied under Cate Stillman offering yoga & Ayurveda health coaching as a way to collaborate with clients who wish to feel more connected to life, honor their true nature, and reclaim their health. She continues to find more joy in her life since discovering Yoga, meditation, and Ayurveda and sharing it with others

What challenges are you facing as a health coach? The path to becoming a successful coach is not always easy. There are many factors to consider when building a program that differentiates you from other coaches.

Sales are an incontornable side of coaching, and often the most challenging part of it. As a health coach, getting good at converting leads into sales, means you can help more people thrive, in their bodies and their minds.

Listen to learn more about falling in love with sales, getting prospects clear on their desires, and how to have hard conversations that change everything.

What you’ll get out of tuning in:

• How to understand your members’ challenges
• How to have the hard conversations
• How to better serve through sales

Links Mentioned in Episode:

• More about the Find the Money Course
• Watch the Free Masterclass
• The Closer’s Survival Guide by Grant Cardone
• The Metrics of Human Consciousness by Richard Barrett

Show Highlights:

• Cate reads about complexity from “The Metrics of Human Consciousness”
• Sales are about having hard conversations
• The better you get at sales the fewer leads you will need

Timestamps:

• 1:24 Asking your members what their challenges are
• 10:56 The worth of the change you offer your members
• 20:37 Building someone’s excitement and potentiality
• 28:30 Refusing to get good at sales is refusing to help more people



After completing Body Thrive, Lisa, a Yoga teacher and Ayurveda practitioner, new Yoga Health Coaching was the perfect program for her. Now in her fourth quarter of YHC, she has successfully led her first program.

Leading both a basic and premium 3 month program, Lisa is now focused on developing a yearly program. To do so, she is developing the necessary skills to offer a high ticket program and maintain her enrollment success.

Listen to the podcast to learn more about the Yoga Health Coaching marketing and enrollment training, what metrics you should be using and what skills you need to develop to make your yearly program a success.

What you’ll get out of tuning in:

• How to develop your program
• How to get specific about metrics
• How to get more members for your program

Links Mentioned in Episode:

• Visit Lisa’s website
• More about the Find the Money Course
• Watch the free Masterclass

Show Highlights:

• Developing a yearly program
• Prioritizing lifestyle design and freedom
• Understanding human design

Timestamps:

• 1;41 Individual evolution in a group program
• 6:13 Developing a basic and premium program
• 14:42 Having a high ticket program and the necessary skills
• 22:36 YHC’s Marketing and enrollment training

Guest Bio:

Throughout her life, Lisa has always felt drawn to health and wellness. However, it wasn’t until college — when she was introduced to yoga and yoga philosophies — that she found a health practice that really stuck and worked for her.

When she graduated from college, her interest in yoga grew. At that time she was building solar farms and would work well over 50 hours a week. One day, on her way home from work, she discovered a yoga studio just off the highway and figured, rather than sitting in traffic, she could go to a yoga class for an hour.

This practice aligned her mind, body and emotions. Lisa’s well-being flourished and her career goals shifted. She realized that she needed to share the shifts she was experiencing and expanding into. It was in this very yoga studio that Lisa discovered Ayurveda for the first time.

After going through her yoga teacher training in 2016, Lisa made the commitment to pursue her certificate as an Ayurveda Health Counselor.

She is now on a journey to help other women feel better than they ever thought possible.

What you’ll get out of tuning in:

• Why Isabel started work parties and inner work parties
• How Isabel reconnected with her family roots and found Ayurveda school
• What Isabel’s one-year goals are for her program

Links Mentioned in Episode:

• The Inner Work Book
• Isabel’s facebook
• Isabel’s website
• Have a conversation
• Join Body Thrive last call for 2019 pricing!

Show Highlights:

• Isabel talks about her time living on a biodynamic permaculture farm in Costa Rica
• Isabel describes the sense of calm that comes about for her group members from living the habits
• Isabel describes how and why she started work parties and the benefits of inner work parties
• Isabel and Amy discuss the benefits of the kaizen approach and how it helps build trust in yourself.

Favorite Quotes:

• “I always liked the group sports better because of the social aspect.” – Isabel
•  “I’m also pretty passionate about empowerment and people feeling into their own tools and natural strengths and I feel that in the group we can really offer that… Everyone can support in their ways” – Isabel
• “It’s an opportunity for people to be able to connect to a community outside of time and space.” -Isabel
• “A lot of times we can learn from our own challenges.” -Isabel
• “When we are so in something, it’s hard to see outside of it. But when we get to be that outside, that third person and see it objectively, we can see it in a different perspective and then relate it to our own experience … and it’s just so beautiful!” -Isabel

Guest BIO: 

Isabel Castro is an Ayurvedic Health Practitioner and Yoga Health Coach, originally from California. After getting a bachelor’s in Liberal Studies-Elementary Education, she moved to her parents’ homeland, Costa Rica. Living there on a farm, she reconnected with both her family’s roots and with nature’s rhythms. The adventure then invited her to teach at an alternative high school in New Zealand, and to work on more Permaculture farms.

As she sought more health for the land, she struggled to find that balance within her own body. Her curiosity to get to the root of her own health issues led her to the holistic sciences of Ayurveda and Yoga. They finally drew a fuller picture of her health and dis-ease. They also gave her simple tools to embody more balance and vitality.

Through surviving an abusive relationship, she also experienced first-hand the many stresses women and marginalized groups face. She believes that true healing happens in a relationship, as it allows members to feel a connection through both vulnerability and triumphs. In her groups, she blends art, Ayurveda, Yoga, and habit science. Together, these support digestion of mental, physical, emotional, and spiritual experiences.

She’s passionate about empowering others to take charge of their health through increased awareness, and commonsense tools. Her path is a windy one and she’s grateful for the adventures. Outside of work, you may find her dancing, playing music, Improvising, painting, catching a frisbee, bike commuting, or bumping into someone she knows in downtown Bellingham, WA, where she now lives. Connect with Isabel on her website and facebook.

What you’ll get out of tuning in:

• What are the kleshas and how can we move past them
• How to get past your limiting beliefs and your shadows
• How to implement your purpose into your daily rhythms
• How and Why you do the shadow work to set-up your future self for success

Links Mentioned in Episode:

• Chantel’s website
• Chantel’s facebook
• Have a conversation
• Discover more about Body Thrive 
• Join October Yogidetox

Show Highlights:

• Desire works against us by creating a separation between us and what we want in our lives.
• Pleasure holds people back from doing the shadow work that is required to reach a certain altitude of success within their goals.
• There are life changing lessons and insight that we gain once we sacrifice the known.

Timestamps: 

• 4:50 – Letting go of the fear surrounding the death of our old stories/personality/identity.
• 9:20 – The meaning of the Law of Abundance and how is can be applied.
• 10:50 – The shadow work required to become what we want and learning the most beneficial way to respond to it.
• 18:00- 21:00 – The power of focus to progress toward the future we desire.

Favorite Quotes:

• “I am no longer doubting my self worth and I am stepping into the fear of the unknown. I’m willing to totally surrender to who I have been in the light of who I can be.” – Cate
• “When you want to be worth more, a personality will have to die that was not worth that. Those two personalities cannot exist simultaneously.” – Cate
• “How much are you willing to die at the doorstep of your potential?” – Cate

Guest BIO: 

Chantel Alcaraz is a Certified Yoga Health Coach, Yoga Teacher of 13 years, and is deeply passionate about the rhythms and lifestyle habits of Ayurveda. Being sparked at a young at to discover what true health entails, she journeyed to Mother India to study, practice and explore the ancient teachings of these two sister sciences, Yoga and Ayurveda. The merging of these two philosophies, personal experience, and her self-healing, gives her the potential to hold a safe space for people ready to shift, grow and step into their healing potential. Now a coach and mentor through her own business, Abhasa Wellness, she offers a year-long course for her members to slowly begin to embody these teachings. She guides the wisdom away from the intellectual mind, and back into the cells. Her intention is for her students to become the living teachings by their choices, habits, lifestyle, and character. Only then do we experience true health, and ease! Connect with Chantel on her website and facebook.

Now that I’m allergy-free I look back and see the obvious internal imbalance of my allergies in graphic detail – the language my body was communicating to inform me how to avoid the unwanted outcome of allergies. Read on and I’ll get you acquainted with what your allergies are trying to tell you. I’ll give you simple solutions to decode and uproot the internal imbalances that cause your allergies. First, you need to to understand what the heck is going on here with allergies.

Why are you allergic to Nature?

To people with allergies we’re heading into allergy season. For everyone else, we’re simply entering into the season where Nature grows, thrives or decays. (People don’t have allergies in winter because Nature takes a break.)

Ever step outside and have a respiratory attack or mucus-removal fest? While it may appear you are allergic to Nature, chances are you’re out of sync inside your body.  My experience is that out-of-sync bodies become reactive bodies when an internal tipping point is reached. This tipping point is often reached when seasons change.

What kind of allergies you have, and what else is going on inside you tells us how to uproot your allergies. To figure that out, you need to learn the language of allergies.

The language of Allergies 

Ayurveda understands the language of your allergies. Through the language of your allergies, Ayurveda does it’s best to interpret what your body is effectively communicating. Here are a few important statements your body is currently making:

• What an acute attack is like, in juicy detail.
• What your body is experiencing chronically, in juicy detail.
• When they are worst, or best.

See how this plays out with me, Jack and Henry and you’ll get insight into what is happening in you.

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Check out 3 allergy-attacked individuals.

(1)  Cate is sixteen. She’s a strong athletic gal with a sweet tooth. She can gain weight easily and keeps this in check with exercise and eating a lot of fruits and vegetables. She’s suffered constipation since early childhood, but it’s gone undiagnosed. She started having allergies when she hit puberty in the form of itchy eyes and embarrassing amounts of snot, especially after meals.

(2)  Henry is a skinny 8 year old who seems to be allergic to everything. He gets really involved with imaginary play and has to be coerced into eating. His mother and doctor have determined he is allergic to 13 foods, 10 normal household substances, including dust, most animals, and grass. His allergic reactions vary from sneezing, wheezing, coughing, headaches, and random itching.

(3)  Jack is 40, has a high intensity job, a rapidly receding hairline, and a penchant for finding an effective hay fever medication. None of the medications he has tried work without unwanted side effects. However, if he doesn’t take them, his eyes get swollen and itchy to the point of interfering with his ability to work and meet with people. They get worse mid-morning and last until sunset.

From these 3 descriptions, you can see that what we call allergies ranges drastically. How they should be treated ranges drastically as well.

Now many of you, my holistic mavens, see a range of imbalances that are provoking the bodies immune response to the allergen. But, for those who don’t have a clue, I’ll spell it out.

Cate has ama in her system. Ama is undigested food that stores as toxin, first in the g.i. tract, and later wherever convenient in the body, which for her is her sinuses. Her ama built up from incomplete elimination. Her stomach lining is coated with mucus, which is why the attacks come after eating in the form of snot. Top 3 things Sally can do right now:

• Detox to clear the ama
• Take triphala or Downward Flow every night and every morning, up to 1 tsp. of powder in 4 oz. water
• Enjoy crazy amounts of vegetables at lunch and dinner, especially the green variety

What should Hypersensitive Henry’s mom do?

Henry needs some belly fire. His lack of internal combustion power is weakening his immune system, which is reacting on all fronts. He needs:

• A strict routine around eating 3-4 times a day.
• Taking some digestive spices or Fire Starter before meals.  A few pinches of ground fennel and cardamom mixed into a tbsp. of fresh yogurt would work.
• Daily bath with oil massage to built immune integrity.

What should Itchy–Man Jack do?

Jack’s system is packed with a heat toxicity we call pitta ama in Ayurveda. His liver is stressed out from his high-intensity lifestyle and acidic diet. His body is now dumping toxic heat out through his eyes. Not an ideal toxic dumping ground. Top 3 things Jack can do right now:

• Do an anti-inflammatory detox, and stick to an alkaline diet
• Stick to a Pitta reducing lifestyle
• Take Liver Repair in spring, summer and/or fall.

What do these 3 peeps have to do with you? First, ask yourself,

Are you out of sync?

If you have allergies, you’re out of sync. Whenever I have any allergy reoccurance, even subtle allergies, I use that particular information to correct an internal imbalance. How you are out of sync determines what you need to do to uproot your allergy.

What You can do about allergies:

1. Locate any imbalance within your inner environment and uproot it.
2. Detox if strong enough.
3. Strengthen your immune system if not strong enough to detox.
4. Locate any pollutants in our outer environment and remove them.

What we shouldn’t do about allergies as a long term solution:

• Medicate to suppress or mask symptoms of internal imbalance. Otherwise, plan for side effects.
• Focus on removing external pollutants while ignoring internal imbalance.

I created a 2 hour Allergy Relief Workshop , which you can purchase for only $25 and download immediately, if you’re looking for allergy relief for yourself or the peeps you take care of.

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What you’ll get out of tuning in:

• Encourage students and people around you to step into the fire to enjoy the transformation they have been dreaming of.
• “Birth” your own program — it’s your “child,” and it’s an intense process.
• Nurture your career, much like you’re its mother.
• Find out if your clients are ready to commit — and get them to do it — by digging into their “pain islands” and “pleasure islands”
• See how running your own business is like having a toddler
• Understand the importance of talking with new clients one on one to tailor your course offerings and understand their pain islands
• Learn why you can’t be a victim in your business

Links Mentioned in Episode:

• Be a coach
• Have a conversation
• Discover more about Body Thrive 
• Yogahealer Live Experience

Show Highlights:

• 5:22 — Through action, transformation occurs and agni burns off to create lightness. Guidance, assistance, and community arise from these shifts, too.
• 6:52 — The YHC experience is similar to motherhood. It requires constant attention and nurturing to grow into something that impacts students and communities.
• 8:48 — It can take a long time, but it’s essential to shift out of victim mode and into creator mode.
• 11:13 — If you don’t dig deeply into clients’ pain points, they won’t understand the extent of the transformation that is possible. Clients need to be directed towards their potential. Check in with their willingness to be guided to potential.
• 13:08 — Focus on results, not the services that you provide.
• 17:57 — Yoga teachers and Ayurvedic Practitioners have a tendency to want to be seen as perfect. And they are often perfectionists in how they show up as practitioners. Ironically Yoga teachers need less perfection and more transparency and authenticity to make attract clients and make a difference.

Favorite Quotes:

• “I finally got to this point where ‘I know all this stuff now even about business, but I’m not doingit because I don’t have the support community…’ That’s when I decided to actually step into YHC.”
• “You’re deciphering between the people who…are just wanting to stay at that cognitive level of knowing what they should be doing versus actually making the transformations.”
• “Now I feel like I have this toddler at home, and I just have to attend to this toddler.”
• “There’s no room for victim mentality here.”
• “Willingness has a high vibration.”

Guest BIO:

Alexandra Epple is an Ayurvedic Practitioner, yoga instructor, Yoga Health Coach, bodyworker and badass leader. Her approach to health is super practical and down to earth. She supports mature women to transition through menopause gracefully and come out the other end feeling better than they ever have – vibrant, hot, juicy and lusciously healthy.

Her goal is to guide you through the nutrition and lifestyle jungle and, maybe even more importantly, overcome inner gremlins so you can finally stop procrastinating and boldly pursue what is right for you. She is the founder of Women Gone Vibrant, a podcast to revolutionize the way you think about your body and unapologetically create the next you. Connect with Alexandra through her websiteand facebook.

What you’ll get out of tuning in:

• How to determine whether weight gain is caused by a kapha imbalance or a vata imbalance.
• Why you should always suspect vata if stress is involved.
• Why normal weight-reducing practices don’t work if the cause of weight gain is a vata imbalance.

Links Mentioned in Episode:

• Be a coach
• Have a conversation
• Watch the Masterclass NOW

Show Highlights:

• While warmth is pacifying to both kapha and vata, the dryness of many kapha-reducing foods and herbs can exacerbate an underlying vata imbalance.
• Distinguishing vata from kapha comes down to an underlying feeling of being “alright.” Kapha is contentment, while vata is stress, anxiety and nervousness.
• When it comes to weight gain, kapha weight gain comes from lethargy while vata weight gain comes from a need to be grounded and insulated.

Favorite Quotes:

• “It’s very, very common for the body to put on weight, and to put on weight quickly, like a security blanket, when vata is out of balance.” — Cate Stillman
• “As the practitioner, instead of trying to get her to exercise more and do all these fat-stripping things, instead I just want to soothe her. — Cate Stillman
• “If we can start to analyze ourselves when we’re looking at is this a vata imbalance or is this a kapha imbalance and know that one of the cool things about vata is that it’s so mobile, it’s so adaptive, it can look like the other doshas. . . . If you’re ever wondering, assume vata is involved. In the modern age, because of stress, if stress is involved, I KNOW vata is involved.” — Cate Stillman

Guest BIO:

Grace Edison lives in British Columbia, Canada. She’s a mom of twin 8 year olds, a Yoga teacher, studio owner, and Yoga Health Coach — and she also works for Cate Stillman in Admissions at Yogahealer! More than anything, she loves to make people laugh and has a not-so-secret dream of doing stand-up comedy. Grace has a strong passion for empowering others to take their health and wellness into their own hands. She loves building authentic relationships, making people laugh, and creating supportive communities. After a long-standing relationship with severe depression, Grace has found deep relief through the habits of Ayurveda — and much credit is due to Cate and her Body Thrive program. After taking Body Thrive several times and jumping into Yoga Health Coaching, Grace came aboard the Yogahealer team.

What you’ll get out of tuning in:

• Why you shouldn’t be afraid to make mistakes
• How to embrace Kaizen as a go-to coaching skill
• How YHC can bring you into better integrity
• Kattie’s best advice for new or prospective yoga health coaches

Links:

• Kattie’s website 
• YHC Have a conversation
• Discover more about Body Thrive 

Show Highlights:

• 2:15- In her 20’s Kattie experienced issues with depression and anxiety. She was on prescribed medication, but was also self-medicating with alcohol. Kattie talks to us about how her journey with yoga and Ayurveda led to her regaining her health.
• 5:11- Kattie talks about her desire for more freedom in her life, a better self care routine and more integrity with herself and her time. She explains how Yoga Health Coaching has helped her to find this.
• 14:58- Kattie speaks in detail about the YHC course and how it has affected her life. Her habits and patterning have become more dialed in, she has purged old emotions, and has grown into a different person than she was in the past.
• 30:16- Would Kattie tell someone else considering the YHC course to make the investment? Heck yes! If you sign up for YHC, you are not only making the investment in yourself but in your career, and so much more. The YHC course is life- changing. Join us and find out for yourself!

Favorite Quotes:

• “I have a little more control with how I spend my time, which I think has been one of the biggest changes and shifts in my life in the past year (with YHC).” – Katie Maffeo
• “I really enjoy doing what I am doing. I love the teachings of Dinacharya. I think that the more we live in rhythm and in tune with nature the more healing can occur in our lives”. – Kattie Maffeo

Guest BIO:

Kattie Maffeo is a health crusader and enthusiast who shares her love for Ayurveda and Yoga with her community. Kattie discovered Yoga and Ayurveda over a decade ago when she was going through a challenging time in her life; she found the practice healing and transformational. She decided to deepen her studies and completed a 200-hour Yoga Teacher Training in her hometown. This brought her to the discovery of Ayurveda and from here everything fell into place. Wanting to expand her impact and have more flexibility with how she spent her time, Kattie enrolled in Yoga Health Coaching.
Kattie is a Yoga Health Coach, Ayurvedic Practitioner, Yoga Teacher (E-RYT 200 RYT 500), and Yoga Therapist.
Connect with Kattie here or join her community on Facebook and Instagram.