Podcast Intro:

Coach of the month, Marcella Fulco, is an MD from Italy who went down the research path to study biochemistry and molecular biology.  Her life path has led her to America to work for the National Institute of Health, marriage, and motherhood, teaching yoga, back to Europe, and now to Yoga Health Coaching!

Join in on this informative conversation where Anna gets the inside scoop on Marcella’s unique journey- transitioning from teaching part-time, leading her course in another language, successes her group members are experiences, her future goals for her business model, and so much more.

What you’ll get out of tuning in:

• Why it can be nice to have a small community.
• How to modify the course to another language.
• Where to incorporate your unique wisdom into the course.

Links/CTA:

• Design the Journey You’re Meant to Lead – Lead the Journey for Wellness Pros
• Check out the latest episodes
  • Group Membership Coaching: Difficult Members, Difficult Situations
  • DM’ing to Boost Your Sales for Wellness Pros
• Marcella Fulco links:
  • https://www.instagram.com/marcellafulco_yoga_lifestyle/
  • https://www.marcellafulcoyoga.com
  • https://www.linkedin.com/in/marcella-fulco-616579a/

Highlights: 

• Marcella talks about how saying “yes” to new things led her to now.
• Marcella talks about her MD background and bringing science into her course. 
• Marcello tells us about her training in Yoga for Stress and Anxiety.

Timestamps:

• [4:18 min]- Journey into the YHC business model.
• [8:02 min]- Leading a unique journey from the YHC model. 
• [11:05 min]- Adapting the course to another language.  
• [13:30 min]- Course members’ experience.
• [17:09min]- Growth goals.
• [22:05 min]- Biggest shifts and breakthroughs

Quotes:

• “I started to feel the pressure that now I needed to transfer this knowledge into the world.”
•  “I did the three-month body thrive and it was incredible.  I shot through so many of the limiting beliefs that I had.”
•  “Just experiment for a few days and you’ll see the results.”
•  “Being small, it has benefits because people really know each other and they are sort of becoming friends and really supporting each other in the journey so they don’t feel alone.”
• “I notice that as the confidence grows, the ability to charge more [grows].”

Guest Bio: Marcella Fulco

I graduated with an MD in Palermo, Italy, and right after, during my residency program, I moved to Rome to do research in a laboratory molecular biology. I decided then that my career would be in science and I did a Ph.D. in Biochemistry and Molecular Biology, which I completed in the States at the NIH (National Institutes of Health), Bethesda Md. I remained at the NIH for 10 years, first as a postdoc and then as a Staff scientist. My family then relocated to San Diego, where I took a pause from working and discovered Yoga, I became a Yoga teacher and a Yoga Therapist.

In 2006 we moved back to Europe, and I live now in Munich, Germany, with my husband and 2 children (12 and 17). I tried to make a living as a Yoga teacher, but it was not so easy, and eventually, I decided to give a spin to my career and I made the leap of faith of joining YHC.

In this episode, Anna speaks with Suzanne about what methods have worked for her on her road to success as a Yoga Health Coach.

Suzanne shares what has worked for her and what has not worked for her along the way.  You may also get inspiration on how to play around with the model to find what best suits you in creating the most epic ride for your members.

What you’ll get out of tuning in

• How to recognize when you begin to embody the practices
• Understanding that following the business model works
• Inspiration and ideas to customize your program

Links Mentioned in Episode:

• Centered Living with Suzanne
• Instagram: @centeredlivingwithsuzanne

Highlights:

• The benefits of free talks – getting enrollments and people on the emailing list 13:37
•  It wasn’t until LA and Body Thrive that you put the theory into practice… even the yama and niyamas became real 3:03
• The business model really is a simple structure 13:05

Timestamps:

• “The Living Ayurveda course blew my mind” 2:20
• “If I can get them into a 1:1 talk we’re pretty good to go” 14:00
• “If you’re thinking about it and there’s a deep calling follow it…you don’t know how capable you are until you step into” 16:32
• “Income is so related to impact, two sides of one coin” 21:52
• “Self care is non-negotiable” 24:07

Guest Bio:

Suzanne McCahill Perrine is the founder/director of The Center, Harrisonburg’s first dedicated yoga and Pilates studio. Suzanne, E-RYT 500, YACEP, Certified Health Coach, and teacher trainer began teaching Yoga in 2005. Inspired to connect to others in her community and spread the joy and healing potential of yoga, she opened The Center Yoga studio. After years of study in the Anusara tradition with teachers, Desiree Rumbaugh, Christina Sell, Elena Browner, Amy Ippoliti, Moses Brown, Bita Jenkins, Suzie Hurley, John Friend, and Douglas Brooks, she eventually started teaching others to teach, starting the Center School of Yoga.

Suzanne encourages her students to have fun, relax, and enjoy the splendid journey that yoga offers them both on their mats and in their lives. More recently, Suzanne has studied under Cate Stillman offering yoga & Ayurveda health coaching as a way to collaborate with clients who wish to feel more connected to life, honor their true nature, and reclaim their health. She continues to find more joy in her life since discovering Yoga, meditation, and Ayurveda and sharing it with others

Martha Kastler has been struggling to create bridges in her community. Looking to expand her wellness coaching to a more diverse audience, Martha connected with Cate to find efficient ways to do it, and strategies to overcome resistance.

In this Yoga Health Coaching episode, you will learn about the benefits of measuring success both for yourself and your clients, how to organize your free talks to create new leads for your business, and how to introduce the habits of Ayurveda to a new audience.

What you’ll get out of tuning in:

• How to identify evidence of success
• How to overcome resistance
• How to prepare for a free talk

Links Mentioned in Episode:

• Take the How to Fascinate Quiz
• Learn about VUCA
• Watch the free Masterclass
• Have a free Career Conversation

Show Highlights:

• Using free talks to create new leads
• Introducing the habits to new people
• Identifying the changes people want to make

Timestamps:

• 0:39 Creating bridges between different teachings
• 5:09 Identifying the evidence of success
• 10:11 Overcoming resistance and looking for your why
• 15:24 Preparing for your free talks

Guest Bio:

Martha’s initial 250hr yoga training was in 2009 in Blacksburg, VA with Blue Ridge Massage and Yoga. There she studied Ashtanga Yoga with Jeff Tiebout. In 2016 Martha completed a 250hr Jivamukti based training with Andrea Boyd and Jeffrey Cohen in Charleston, SC. Having suffered numerous traumas and physical injuries, yoga was the first practice that showed Martha she has the potential for self-healing. The deep-focused practice of intentional movement and breath awakened a profound desire to heal and be of service. Martha became fascinated with breath, energy and meditation. Powerful releases in yoga lead her to the subtle healing modality of Restorative Breathwork®. Having a profound healing through Restorative Breathwork® she pursued the extensive 2.5 year study with Kathleen Barratt and became a certified facilitator in 2013. Simultaneously, she embarked on a 3 year training with Kathleen’s energy teacher world renowned Mietek Wirkus, and was certified the same year at the master level in Bioenergy. More recently in 2018, she completed certification in a powerful psychosensory technique called Havening® and in 2019 she received her Ayurvedic Wellness Coaching certificate from Katie Silcox’s Shakti School. Along with her trainings she is devoted to and supported by the Kriya lineage as a student of the Self Realization Fellowship. She is learning in this school of life in her own way and embracing challenges on the path as opportunities. She enjoys facilitating healing sessions using her unique skillset and exploring and teaching various styles of yoga: gentle, flow, ashtanga short form, somatics, hatha, restorative, and meditation. Off the mat Martha is often frolicking in the woods, mushroom hunting, saying hello to forest friends or moon bathing, she’s falling in love with food and cooking what nourishes her, she loves chanting, dancing, a little biking and backpacking, and chilling with her two one-eyed cats.

The only child of two therapists, Marie grew up hearing that it is ok to have bad days, but what she wanted to know was how to make those bad days better. Having just finished her PhD, and on a quest for a better way of living, she decided to try Yogahealer’s Living Ayurveda Course. It was the beginning of a journey that changed everything.

After Living Ayurveda, Marie committed to being a coach herself and enrolled in Yoga Health Coaching. Struggling to find her voice, she had to evolve into someone who uses hers to make a living. She has since been unstoppable.

Listen to the podcast to learn more about (and from) Coach of the Month Marie Weitbrecht!

What you’ll get out of tuning in:

• How to keep feeling better in life
• How to master the process of ease
• How to coach with confidence

Links Mentioned in Episode:

• Find out more about Marie 
• Take Dr. Blossom’s Pakriti test
• More about the Find the Money Course
• Watch the free Masterclass

Show Highlights:

• The importance of your keystone habit
• Evolving the relationship with yourself
• Coaching as a giving practice

Timestamps:

• 2:02 The power to turn bad days into good ones
• 19:47 Finding out what your keystone habit is
• 37:17 Reasons why you should always choose to give 
• 45:39 Embracing collaborative leadership

Guest Bio:

Marie wrote her PhD about mainstream culture’s “stories“ about women and their power. She has been working as a coach since 2013. In her online program EVOLUTION, she teaches high-achieving women the system to grow into the next version of themselves.

In what ways have you been incapacitating yourself? Every day, people make choices that will keep them from realizing their dreams and achieving their goals. They will make excuses, get distracted by other things in their lives, and weeks turn into months, and then into years.

What I want you to ask yourself is this: what is it you would like to achieve until the end of the year? And what do you need to change about yourself in order to achieve it? Get as specific as you can. The only thing between where you are now and where you want to be is you.

Listen to the podcast to learn more about overcoming victim mindset, getting clear on your goals, and creating a strategy to achieve them.

What you’ll get out of tuning in:

• How your habit patterns can incapacitate you
• How to use time in order to achieve goals
• How to build good strategy and systems

Links Mentioned in Episode:

• Read Steven Pressfield’s work
• More about the Find the Money Course
• Watch the Free Masterclass

Show Highlights:

• The connection between perfectionism and negative thinking
• Overcoming shiny object syndrome
• The better you are at sales the less marketing you need

Timestamps:

• 1:11 How and why you incapacitate yourself
• 10:29 Organizing your life in alignment with your goals
• 20:22 Clarifying your job description when you’re self-employed
• 29:24 The importance of building a good strategy  



What challenges are you facing as a health coach? The path to becoming a successful coach is not always easy. There are many factors to consider when building a program that differentiates you from other coaches.

Sales are an incontornable side of coaching, and often the most challenging part of it. As a health coach, getting good at converting leads into sales, means you can help more people thrive, in their bodies and their minds.

Listen to learn more about falling in love with sales, getting prospects clear on their desires, and how to have hard conversations that change everything.

What you’ll get out of tuning in:

• How to understand your members’ challenges
• How to have the hard conversations
• How to better serve through sales

Links Mentioned in Episode:

• More about the Find the Money Course
• Watch the Free Masterclass
• The Closer’s Survival Guide by Grant Cardone
• The Metrics of Human Consciousness by Richard Barrett

Show Highlights:

• Cate reads about complexity from “The Metrics of Human Consciousness”
• Sales are about having hard conversations
• The better you get at sales the fewer leads you will need

Timestamps:

• 1:24 Asking your members what their challenges are
• 10:56 The worth of the change you offer your members
• 20:37 Building someone’s excitement and potentiality
• 28:30 Refusing to get good at sales is refusing to help more people



Two years ago, Paige was overworked and underpaid. A yoga teacher, and part-time studio manager, she managed several income streams, but as much as she worked, her income never seemed to reflect it.

But that would all change after she joined the Yoga Health Coaching Program. For Paige, the habits were a life changer. Now, after successfully putting her program in place, she is looking for ways to better serve her community, and align with Dharma.

What you’ll get out of tuning in:

• How to increase your yoga teacher income
• How to lead others to better habits
• How to better serve others and yourself

Links Mentioned in Episode:

• Find out more about Paige
• Reset your system with a Detox
• Get some free resources

Show Highlights:

• The payoff in practicing the habits
• The truth of building a business
• Imagining a bigger future for yourself

Timestamps:

• 1:58 Overworked and underpaid as a yoga teacher
• 9:55 Living the habits solo and as a family
• 18:45 Implementing your Health Coaching business
• 26:07 Waking up to a bigger Dharma

Guest Bio:

Paige Bradley-Pecoul is an Experienced Registered Yoga Teacher (500), and a Certified Yoga Health Coach. Her dedication to yoga and wellness spans over 2 decades. Paige believes that we thrive when we live an internally driven life, and align with nature. She seeks to support her community members in cultivating a life-affirming lifestyle that leads to longevity, integrity, fulfillment, and ease. Her signature course, Yoga for LIFE, weaves Ayurvedic wisdom and yoga practices into a year-long transformational journey. Off the mat, Paige is a householder, caretaker, and mother to three teenage daughters.

Jessica Drago had been following Cate’s work for a decade, but always felt the timing was off to join Yoga Health Coaching. After becoming a mother, however, she felt the moment had come. She wanted to transition from teaching 18 yoga classes a week to coaching.

As Jessica started working on the curriculum and building her own program, she realized the importance of calendar integrity. Being a huge outdoors person, Jessica knew that in order to achieve success and continue to enjoy life with her family, she needed to use her time in alignment with her vision.

Listen to the episode to learn more about working smarter and not harder, and building a calendar that serves you.

What you’ll get out of tuning in:

• How to go from burnout to ease
• How to ask for help in order to grow
• How to align your time to your vision

Links Mentioned in Episode:

• Watch the free Masterclass
• Find out more about Jessica
• Have a free career conversation

Show Highlights:

• Burnout and dealing with autoimmune issues
• Working less but having a higher impact
• Learning to say no in order to have calendar integrity

Timestamps:

• 1:22 Motherhood and the desire to do more
• 5:58 Productivity and your sense of self-worth
• 17:56 Showing up for yourself as a leader
• 25:03 Having a clear vision when organizing your calendar

Guest Bio:

Jessica’s journey started in 2009 with an attempt to nurture a rock-climbing injury. While taking yoga classes, she experienced an endless adventure towards self-awareness aligned with nature’s rhythms. Having suffered and recovered from various sports injuries, Jessica has an understanding of how to offer what the body needs to recuperate.

In the last decade, she has completed workshops certifying for Physical Therapy Aide, Massage Therapy Aide, Certified Nursing Assistant, Yoga Health Coaching, and over 200 hours of yoga teacher training. Coupling her love of habit evolution and body mechanics, she is passionate about coaching others through Ayurvedic principles towards their unique pursuit of an active and balanced lifestyle.

Outside of coaching, Jessica either spends family time in nature with her loving partner and son, creates wildcrafted art, tends to her plants, or dances.

Faye Blake is this month’s Yoga Health Coaching Coach of the Month. Faye’s YHC journey started at a Yogahealer live event in Berlin. She was a Body Thrive and Living Ayurveda course member, but meeting some of the ladies in Berlin finally gave her the confidence to go ahead and join the YHC program.

Struggling with perfectionism and with a tendency to compare herself to others, Faye started to shed her limiting beliefs and has now successfully completed her course pilot.

Listen to the episode to learn more about how to stop doubting your abilities, the benefits of coaching a group, and aligning with your purpose.

What you’ll get out of tuning in:

• How to overcome limiting beliefs
• How to coach through resistance
• How to grow by showing up

Links Mentioned in Episode:

• More about the Find the Money Course
• Watch the Masterclass
• Get to know Faye

Show Highlights:

• Keeping people away because you don’t feel ready
• Remembering your why and being a lifelong learner
• Aligning with dharma instead of self-sabotage

Timestamps:

• 1:15 Communicating directly with your ideal client
• 5:16 Sales and developing relationships with clients
• 10:40 Understanding different communication styles
• 16:18 Utilizing your unique skillset

Guest Bio:

Faye’s journey with Yogahealer has been one of deep self-healing. 4 years ago she had an unwavering passion to help contribute to the awakening of planetary consciousness, and a true knowing that she has a purpose in this life, but really wasn’t clear on what that looked like until Body Thrive helped her to strip back mental and bodily Ama and connect with her inner voice.

She now works with her students that are all inspiring individuals working towards living out their own dharma. She helps them to align with nature’s rhythms, to deeply trust their own intuition, and pass down this wonderful wisdom map of Ayurveda.

Courtney LaCava just finished her first year of coaching her own program. She enrolled 18 people the past year and has experienced no issues attracting new leads. When it comes to conversion, however, she has been wondering how she could up her game.

In an attempt to develop the right marketing and conversion systems, Courtney reached out to Cate. During the conversation, they covered the differences between excuses and objections, and how to anticipate both in your marketing strategies.

Listen to learn more about getting specific about results, identifying pain points, and converting with ease.

What you’ll get out of tuning in:

• How to build trust with your leads
• How to identify your leads’ pain points
• How to move past your leads excuses

Links Mentioned in Episode:

• Find out more about Courtney
• Watch the Masterclass
• Have a free career conversation

Show Highlights:

• Creating content that converts
• Agitating through marketing
• The difference between excuses and objections

Timestamps:

• 1:21 Identifying what has been working
• 9:49 Focussing on the results you offer
• 22:15 Top 10 excuses I’d rather not hear again
• 31:12 Roleplaying client excuses

Quotes:

•  “You can only do better” – Cate Stillman

Guest Bio:

In her late 20s Courtney had a physical breakdown. She was passionate and driven, aiming for perfection, obsessed with drama and addicted to adrenaline. Courtney teetered on the brink of burnout for many years, until her body finally gave in.

In her quest to heal herself, Courtney found Ayurveda. She began to understand that the chronic fatigue, anxiety, depression, skin and digestive issues were simply signals her body was sending her. Courtney started to see that her obsession with living life according to external concepts of perfection, success, and beauty were driving her to ignore those signals. As she shifted her diet and lifestyle, she felt an immediate impact. Her digestion dramatically improved and her skin cleared up within weeks. 

Today, Courtney works to empower you with the tools and wisdom to heal yourself, just like she did, and to thrive, just like you were born to do.