How do you use your zone of genius on your show?

How do you find and approach your show’s guests?

How do you choose your topic? Do you go wide, or do you specialize?

How much should we invest in training and knowledge?

What stands out for you as the most fun part of podcasting?

Tune in for Cate’s answers and more useful podcast wisdom.

What you’ll get out of tuning in:

• How to bring your zone of genius to your podcast
• Who to have on your show, and how to approach your guests
• How to build your authority and show up as an expert

Links:

• YHC Blog of the Week: IBS – East and West
• Gallup StrengthsFinder 
• 5 Voices: How to Communicate Effectively with Everyone You Lead
• Yoga Health Coaching Course Hub Menu Bar
• Libsyn – Podcast Hosting Service 
• Yoga Teachers Gone Techie – Part 1
• Yoga Teachers Gone Techie – Part 2 Riff Session 
• Elsie Escobar’s Website
• Yogahealer Connectivity Kit 
• Apply to be a Yoga Health Coaching Podcaster

Show Highlights:

• 6:35 – What is your expertise? What is your zone of genius? This is where you will be most useful to your audience. Bring those to your podcast, and you will automatically draw people to you.
• 22:00 – Take advantage of guest recommendations from your listeners – the people they suggest and connect with you are the the ones that will probably be the most useful to the rest of your audience.
• 28:45 – Always protect your listeners: remember that the podcast is for them, not the guest. You aren’t obligated to publish anything that won’t be useful or relevant for your audience.
• 34:00 – Invite people to your show even if they have a bigger name than you. Let them know that their work is important to you and to the people listening. By coming onto your show, they get authority, an ego boost, and the ability to repurpose your conversation’s content.
• 36:50 – If you really want to get your name out, consider writing a book that conveys your expertise and zone of genius. This will bring you authority and connections, and will be incredibly useful for your community!
• 47:30 – Don’t rely on training events to build skills, but attend events to make connections and build relationships.

Favorite Quotes:

• “If you can know your zone of genius, that’s where you’ll be most useful.” – Cate Stillman
• “If that’s not you and that’s not your style, don’t fake it.” – Cate Stillman
• “Get to know your own personality type.” – Cate Stillman
• “When I’m preparing someone who’s going to have a conversation with me, how can I let them know how it’s probably going to go ahead of time?” – Cate Stillman
• “Our time is super valuable. And our listener’s time is super valuable. What is the best conversation we can have?” – Cate Stillman
• “I have to protect my listeners first, always. The show is for the listeners. It’s never for the guest.” – Cate Stillman

1. How can I build my podcast as an effective & sustainable wide mouth opening to my acculturation funnel?
2. What are some specific ways I can maximize my skills as a writer, speaker and podcaster to reach more potential clients?
3. What are the most effective ways for retaining new list members and potential clients?

Check out how Andrea’s questions are answered, and how you too can gain the practical tools and insight Cate provides for creating your own podcast and growing your community!

What you’ll get out of tuning in:

• How to leverage your strengths to make your podcast a success
• What questions to ask yourself before you create your podcast
• How to get rid of market competition by creating in your zone of genius

Links Mentioned in the Episode:

• Check out Top 10 Yoga Health Coaching Blogs This Year
• Ask Cate a Question
• Tim Ferriss book: Tribe of Mentors
• Shannon Cason website

Show Highlights:

• 37:10 – There are many different archetypes for a podcast, all of which have their own unique strengths. Some of the most common include Artist, Teacher, Educator, Conversationalist, Newscaster, and Storyteller. Leverage the skills you already have in order to make your podcast a success.
• 42:20 – When launching and developing a podcast, you don’t need to stick to a set amount of publications at first. If it is more involved, more artistic, you may be able to publish less because your it has more staying power than that of a newscaster.
• 45:00 – If you are already performing in your daily life, whether that’s through song, poetry, theatre, interviews, or professional talks, record it! You can use that as one of your publications, and get two uses out of one production.
• 46:00 – Ask yourself who your podcast is for, what you want to create for your audience, and how it will serve them, and develop from there.
• 50:00 – One of the challenges with podcasts is getting people into the conversation with you. You can incentivize people to reach out to you in different ways, like giving them a shout out on the show or providing forums for questions or feedback.

Favorite Quotes:

• “What doesn’t feel like work? Use that as the metric.” – Cate Stillman
• “Who’s the listener? What do I want to create for them? How will this serve them?” – Cate Stillman
• “If you reshape marketing into nurturance… thinking about it in that way makes it more accessible and pushes what’s important.” – Andrea Bachman
• “When you’re in your zone of genius, there’s no market competition… you’re creating your own market.” – Cate Stillman

Guest BIO:

Andrea Catherine’s passion is cultivating communities of fearless self-love and self-care. As a Yoga Health Coach, her ever-evolving work is sparked and sustained by people eager to transform their lives to flourish as grounded, joyful, and at ease, to ultimately be at home in their health. Listen to Andrea Catherine’s podcast or check out her website.

Follow along as Andrea and her pup, Porter, get lost on Montana roads and find themselves swimming in reservoirs, hearing live music, and smiling at the mountains. Follow her adventures on Instagram, Facebook and Twitter.