What you’ll get out of tuning in:

• How to weigh the pros and cons of becoming an employee vs independent contractor
• How passion and talent don’t equate to success in business
• Why yoga studios would be more successful if they niched down. How it’s hurting not only their success but the success of their students.

Links Mentioned in Episode:

• Yax Yoga Concepts
• Yax Yoga Concepts – Facebook
• Have a conversation
• Free Master Class

Show Highlights:

• Discovering who you want to serve
• Why yoga studios often fail
• What yoga studio owners are missing by not creating high ticket items

Timestamps: 

• 10:00 Becoming an employee vs. an independent contractor
• 14:50 The biggest mistake they made when opening their studios
•  23:15 The solution to the commodification of yoga through the high barrier to enter offers

Favorite Quotes:

• “It’s interesting, a lot of our teacher training graduates end up at studios teaching as employees initially to cut their teeth and get experience. But at some point a lot of them feel the entrepreneurial spirit; they want to become independent contractors and start to build their own thing. But just like anything, we have to study it. We have to understand what it means to be an entrepreneur.” – John Yax
• “I strongly believe yoga is for everyone. But I can’t be for everyone, our studios are not for everybody, the way I teach yoga is not for everybody. It’s for a specific ‘who’. The challenge is to figure out who that ‘who’ is.” – John Yax
• “A lot of what I’ve seen in studios is that they don’t grow. They might hit a sustainable revenue that can kinda support a lifestyle business but not one that is growing, with an increased profit margin over time. For most entrepreneurs, you’re looking to grow with an increased profit margin over time, which usually entails strategy and innovation.” – Cate Stillman

Guest BIO:

John and Chris grew up in a small house with a big family. The level of love their Mom gave disguised the level of struggle and hardship of raising six kids on her own. This fueled them to spend decades forging deep practices in martial arts, yoga, and meditation while studying and applying business strategies to make a living doing what they love… And over that time they’ve built a million-dollar brick and mortar yoga business… eating, sleeping and breathing the entrepreneurial lifestyle…

Through decades of experience leading heart-based businesses, John and Chris have helped transform the lives of thousands of people through yoga lifestyle coaching, in studios and on stages around the world.

What you’ll get out of tuning in:

• How to improve your capacity to get things done
• Why overcoming cultural beliefs is so important for pursuing your dharma
• How to attract clients by living what you teach

Links:

• Yoga Health Coaching: Have a Conversation
• Bryan Kest’s website
• Dana Skoglund’s website
• Code of the Extraordinary Mind by Vishen Lakhiani 
• Refer a friend to Yoga Health Coaching
• Apply to be a Yoga Health Coaching podcaster
• Kari’s Website

Show Highlights:

• 5:00 – There are incredibly powerful cultural belief systems that tell us we can’t do what we want to do. Overcoming normative values and belief systems is often crucial for pursuing your dharma.
• 8:30 – The better body habits you have, the greater capacity you have to do anything you want to do. Habit evolution can help you not only feel better, but get more done in your day!
• 12:00 – Yoga Health Coaching gives you the tools you need to be able to create a health coaching business, and especially helps you get comfortable with aspects for which you might not feel you have the capacity yet.
• 16:00 – By improving body habits, you change physically and energetically, and people want to be around you more. When you live what you’re teaching, it’s not hard to sell your courses to clients because they want to go where you’re going.
• 26:00 – If you have an eating disorder, you should go to therapy, not a health coaching course. However, a health coaching course could be incredibly beneficial for anyone who has experienced disordered eating.

Favorite Quotes:

• “I didn’t need to live based on someone else’s idea of what I should be doing.” – Kari Zabel
• “You’re probably going to have to overcome some familial or cultural baggage.” – Cate Stillman
• “It’s really hard to continually be going against the grain.” – Kari Zabel
• “The better body habits you have, the greater capacity you have to do anything you want to do.” – Kari Zabel
• “When you live what you’re teaching and practicing, it’s not that hard to sell something.” – Kari Zabel
• “People are often steered inappropriately into career paths that don’t really fit them, or relationships that don’t really fit them.” – Cate Stillman

What you’ll get out of tuning in:

• How to improve your capacity to get things done
• Why overcoming cultural beliefs is so important for pursuing your dharma
• How to attract clients by living what you teach

Links:

• Yoga Health Coaching: Have a Conversation 
• Bryan Kest’s website
• Dana Skoglund’s website 
• Code of the Extraordinary Mind by Vishen Lakhiani 
• Refer a friend to Yoga Health Coaching 
• Apply to be a Yoga Health Coaching podcaster 
• Kari’s Website

Show Highlights:

• 5:00 – There are incredibly powerful cultural belief systems that tell us we can’t do what we want to do. Overcoming normative values and belief systems is often crucial for pursuing your dharma.
• 8:30 – The better body habits you have, the greater capacity you have to do anything you want to do. Habit evolution can help you not only feel better, but get more done in your day!
• 12:00 – Yoga Health Coaching gives you the tools you need to be able to create a health coaching business, and especially helps you get comfortable with aspects for which you might not feel you have the capacity yet.
• 16:00 – By improving body habits, you change physically and energetically, and people want to be around you more. When you live what you’re teaching, it’s not hard to sell your courses to clients because they want to go where you’re going.
• 26:00 – If you have an eating disorder, you should go to therapy, not a health coaching course. However, a health coaching course could be incredibly beneficial for anyone who has experienced disordered eating.

Favorite Quotes:

• “I didn’t need to live based on someone else’s idea of what I should be doing.” – Kari Zabel
• “You’re probably going to have to overcome some familial or cultural baggage.” – Cate Stillman
• “It’s really hard to continually be going against the grain.” – Kari Zabel
• “The better body habits you have, the greater capacity you have to do anything you want to do.” – Kari Zabel
• “When you live what you’re teaching and practicing, it’s not that hard to sell something.” – Kari Zabel
• “People are often steered inappropriately into career paths that don’t really fit them, or relationships that don’t really fit them.” – Cate Stillman