Cate interviews Shea Lehnen, a Yoga Health Coach from Wyoming. Shea’s pilot grew quickly, with mostly people from her yoga community. With Cate’s help, Shea is looking to expand her program to target prospects outside of that niche community. To do this, Shea needs to use terminology that resonates with both yogic and non-yogic prospects.

Cate takes Shea through a marketing funnel to help her get clear on how to give her people what they want using, “know, like, trust” factor.  Narrowing down what results Shea’s people crave helps give insight to a common goal of losing weight and feeling better.

What you’ll get out of tuning in:

• How to find your niche for your group.
• How to give people what they want.
• How to use terminology everyone can resonate with.

Show Highlights:

• Iyengar yoga diaper short.
• Marketing Funnels.
• People want something different, something else.
• Develop know, like, trust factor.
• Use evergreen content to recycle your information.

Timestamps:

• 1:44-2:20 The new people are feeling lost with Ayurvedic terminology, how to niche and keep both groups engaged
• 2:42-3:21 Early adopters of yoga vs yoga focused on fitness and working out. 
• 8:08-8:59   What people want is to lose weight and feel better and what people need is the journey, the know, like, trust factor!
• 21:22-32:21 Building a prep program using the evergreen content for continuous relevancy throughout the year
• 24:12-25:09 Dialing in the 1st two habits and targeting inner peace and weight loss

Quotes:

• How your people can learn about Sankskrit through the know, like, trust factor. (Cate)
• Yoga nowadays is more focused on fitness and working out rather than on enlightenment and philosophy. (Cate)
• My people are looking for a way to lose weight and feel better. (Shea) 
• I want to help my people tap in their body wisdom, not give them a diet plan. (Shea)
• I’m building a prep course and taking it back a few steps. (Shea)

What you’ll get out of tuning in:

• What are the kleshas and how can we move past them
• How to get past your limiting beliefs and your shadows
• How to implement your purpose into your daily rhythms
• How and Why you do the shadow work to set-up your future self for success

Links Mentioned in Episode:

• Chantel’s website
• Chantel’s facebook
• Have a conversation
• Discover more about Body Thrive 
• Join October Yogidetox

Show Highlights:

• Desire works against us by creating a separation between us and what we want in our lives.
• Pleasure holds people back from doing the shadow work that is required to reach a certain altitude of success within their goals.
• There are life changing lessons and insight that we gain once we sacrifice the known.

Timestamps: 

• 4:50 – Letting go of the fear surrounding the death of our old stories/personality/identity.
• 9:20 – The meaning of the Law of Abundance and how is can be applied.
• 10:50 – The shadow work required to become what we want and learning the most beneficial way to respond to it.
• 18:00- 21:00 – The power of focus to progress toward the future we desire.

Favorite Quotes:

• “I am no longer doubting my self worth and I am stepping into the fear of the unknown. I’m willing to totally surrender to who I have been in the light of who I can be.” – Cate
• “When you want to be worth more, a personality will have to die that was not worth that. Those two personalities cannot exist simultaneously.” – Cate
• “How much are you willing to die at the doorstep of your potential?” – Cate

Guest BIO: 

Chantel Alcaraz is a Certified Yoga Health Coach, Yoga Teacher of 13 years, and is deeply passionate about the rhythms and lifestyle habits of Ayurveda. Being sparked at a young at to discover what true health entails, she journeyed to Mother India to study, practice and explore the ancient teachings of these two sister sciences, Yoga and Ayurveda. The merging of these two philosophies, personal experience, and her self-healing, gives her the potential to hold a safe space for people ready to shift, grow and step into their healing potential. Now a coach and mentor through her own business, Abhasa Wellness, she offers a year-long course for her members to slowly begin to embody these teachings. She guides the wisdom away from the intellectual mind, and back into the cells. Her intention is for her students to become the living teachings by their choices, habits, lifestyle, and character. Only then do we experience true health, and ease! Connect with Chantel on her website and facebook.

This beautiful soul has got it figured out!! Are you ready to have FUN in your BUSINESS?

Are you ready to create programs and workshops WITH JOY?

Are you ready to feel like THIS IS SOOOOO EASY?!!!

Today I chatted with Suzanne Lynch of saratogaspringsyoga.com and Suzanne Lynch Wellness.

After three years as a Yoga Health Coach, she’s developed a custom program that suits her dream lifestyle while attracting her dream clients. She’s changing people’s lives, by just doing what comes naturally to her! How lovely is that?
This show is a MUST LISTEN. I’m super inspired.

What you’ll get out of tuning in:

• How to develop a community mindset toward your potential clients.
• Why you want to leverage your YHC resources.
• What you gain when you approach your business model with a sense of ease and abundance.

Links Mentioned in Episode:

• Suzanne’s FB
• Suzanne’s website
• Sign-up for the FREE live Living Ayurveda Masterclass series now!

Show Highlights:

• 2:11  – Suzanne discusses what motivated her about her career challenges to take Cate’s business program and her initial successes.
• 6:30  – Part of successful coaching is patience, support, and understanding the wisdom in our resistances.
• 8:09  – After we master the techniques of a new program, the rules, we can improvise, play, and make it unique to ourselves and our clients.

Favorite Quotes:

• “How easy can this be? How much fun can we make this?” – Carly Banks
• “I am really really big on a lot of support and small steps. Because I want sustainable change.”  – Suzanne Lynch
• “They’re driving the content, and I’m really serving their needs.”  – Suzanne Lynch

Guest BIO:

Suzanne has been helping people get out of pain, and live happier, healthier lives for over 25 years. She has a special talent and affinity for habit evolution and deep listening. Suzanne loves helping clients feel better than they have in years.

Suzanne has been a meditator for 30 years and was certified by the NACC as a Catholic Chaplain in 2001. She worked for the Red Cross after The Trade Center bombings, as well as in hospitals, and in Hospice. She’s a long time student of yoga and started back in 1989. Suzanne lives in Saratoga with her husband, Bruce and her dog Argos. She is a mother of two grown children. Connect with Suzanne on her FB page and get more info on Suzanne’s website.