Yoga Health Coaching | https://yogahealthcoaching.com Training for Wellness Professionals Tue, 23 Aug 2022 15:22:08 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.2 Coach of the Month: Suanna Geater https://yogahealthcoaching.com/coach-of-the-month-suanna-geater/ https://yogahealthcoaching.com/coach-of-the-month-suanna-geater/#respond Tue, 23 Aug 2022 15:22:04 +0000 https://yogahealthcoaching.com/?p=25537

Podcast Intro:

Changes in life are not easy things to achieve. Changing requires a lot of dedication and hard work, it requires a lot of motivation and the desire to change something in you.

Many people want to change something in their lives because it has already affected their lives. Maybe their family, friends, or work has already been damaged.

Suanne Geater is one of the people who dedicated her life to change. Her journey has been inspiring, and now she’s helping others change. Join us today in this episode as she shares her experience and amazing journey.

What you’ll get out of tuning in:

  • How does a marketing approach lead to a simpler method?
  • Determine the best level of community for you
  • Facilitating Habit Changes
  • Transformation in life

Links/CTA:

Highlights:

  • Suanne shares why most of her clients go to her
  • Suanne shares her experience with Cate
  • Suanne shares a story about a client that had an amazing transformation

Timestamps:

  • [0:31] Introduction
  • [4:10] Suanne’s Biggest Breakthrough
  • [6:01] Marketing Approach
  • [7:54] The Weight Loss Journey
  • [9:30] Doing Changes     
  • [13:16] Being a Processor   
  • [15:40] An amazing transformation    
  • [20:00] Closing Remarks

Quotes:

  • “My biggest breakthrough is to keep things simple, K.I.S.S., and not make them too complicated.”
  • “Most people familiar with me approach me for weight loss since they know my weight loss journey and the trip I’ve been on. And that’s why people initially come to me because I underwent a fairly significant transformation around ten years ago.”
  • “I’m moving to an area with a lot of poverty, and I want to do more to help the people there. So I plan to change things up a bit and, while working with one-on-one clients, maybe do some corporate work to level up my business and give back more to the community to help it grow. For example, I might open a wellness studio and host events there.”
  •  “First take care of yourself. That means you have to live and break the habits. You did have to be all of you, and that’s the key point, period, exclamation point. You know they’ll come and go, but you have to make them a part of your daily life until they do.”

Guest Bio: Suanna Geater

I’m a Meathead Yogini-The iron may have my heart but Yoga is life.

Food is my second favorite “F” word

I am here to learn, share what I learn, and above all to love

Ownyourshit, have Radical Responsibility for your actions and you will Create a Life you don’t need a vacation from.

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How to Talk to More Leads: Coaching Gym with Christina Sjoberg https://yogahealthcoaching.com/how-to-talk-to-more-leads-coaching-gym-with-christina-sjoberg/ https://yogahealthcoaching.com/how-to-talk-to-more-leads-coaching-gym-with-christina-sjoberg/#respond Tue, 16 Aug 2022 17:20:26 +0000 https://yogahealthcoaching.com/?p=25529

Podcast Intro:

Sometimes, we ask ourselves what went wrong when everything didn’t go according to plan, especially if we did everything in our power. We wonder what should be improved to become better. What strategies should we do to bring more clients?

Christina Sjoberg has been struggling to bring new members to her group despite her doing talks and networking. She believes she’s sabotaging her success. 

In this episode, Cate Stillman is here with Christina Sjoberg to talk about generating more leads through talks. They will be talking about how to improve the talks and other alternative strategies you can do to bring more leads.

What you’ll get out of tuning in:

  • prioritizing all the things – while still remaining at ease!
  • bringing on new clients – shadow issues, confidence, etc.
  • self-sabotage and not acting on what I should

I am leading members of my group through their third quarter and we have really come together as a community where members share and support each other. This is working really well and people are experiencing amazing changes. This has helped my confidence in leading a group through the habits.

I continue to struggle with bringing on new members (I only have 6 people in my current group). I am leading talks and consistently networking, but still can’t seem to engage enough people for a consultation. Everyone I have brought on so far is people I have known for many years.

I also find that I have competing priorities between my corporate yoga business and freelance consulting work. I have made the decision to not take on any more consulting work, but even with this extra time, I struggle with determining what activities will make the best use of my time to bring on clients, while also catching up on my YHC course, and supporting my group members.

I’ve done the master of your courses in the past, and while helpful initially, I seem to lose momentum in the activation of what I’ve planned. I know I have shadow issues around money (particularly selling) and also stepping into my role as a coach.

How do I overcome this so I quit sabotaging my own success? My pattern is a tendency to lurk and so I haven’t been actively asking questions during the live calls when I probably would benefit – so even setting up this coaching gym is out of my comfort zone!

  • How to improve your talks through various strategies
  • How to get leads through talks
  • How to make a good elevator pitch

Links/CTA:

Highlights:

  • Cate shares some scenarios you can say to encourage and invite people to a talk after class.
  • Cate talks about different strategies to use to generate leads.
  • Cate mentions how she shares her convictions

Timestamps:

  • [1:06] Introduction
  • [3:00] Working with People
  • [7:00] Alternative Strategies in Getting Leads
  • [10:32] Introvert’s Edge to Driving Sales
  • [11:29] Free talks
  • [13:50] Strategy for Free talks
  • [20:39] Direct messages
  • [21:17] Elevator Pitch
  • [24:55] Convictions

Quotes:

  • “All the other activities that you’re doing in lead generation and lead nurturance aren’t going to be effective without you having a one-on-one because we know that you’re effective when you’re one on one with someone.”
  • “I believe that we think that getting older and all the things associated with that, like creaking joints, medications, poor health, or fatigue, are inevitable. I believe we have much more power to change those things than we think.“
  • “I believe that if you get in the right group of healthy people, you’ll change those faster, that you’ll feel better faster.”
  • “Think hard about these convictions and break them into the shortest possible sentences you can and then put them on the wall. Remind yourself of your convictions every day, and then bring them up and have random conversations all the freaking time. “
  •  “Conviction sells emotions and you’re helping someone. The emotion that you’re reigniting in them, honestly, is hope.”

Guest Bio: Christina Sjoberg

Christina Sjoberg is a Yoga and Meditation Teacher, Yoga Health Coach, neuroscience enthusiast, and recovering cultural consultant. She leads yoga, meditation, and wellness programs that guide people from overwhelm to ease and vibrant health.

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Product Market Fit for Your Wellness Pro Career https://yogahealthcoaching.com/product-market-fit-for-your-wellness-pro-career/ https://yogahealthcoaching.com/product-market-fit-for-your-wellness-pro-career/#respond Tue, 09 Aug 2022 19:59:23 +0000 https://yogahealthcoaching.com/?p=25524

Podcast Intro

Many people always have a hard time dealing with marketing. Getting into business is really not an easy task. You need to handle and improve so many things for your business to grow; some business owners tend to forget the most important bits about business.

In this podcast, Cate will discuss the Product market fit and how it affects marketing. She will also discuss the market thesis and share some interesting stories with us, so make sure to listen carefully and have fun.

What you’ll get out of tuning in:

  • How to do a passive leadership
  • Learn what a Market Thesis is
  • Develop a Market Thesis
  • How Wellness Pros grow together

Links/CTA:

Highlights:

  • Cate shares a story about an interview she had with a Doctor that made her emotional
  •  Cate shares a story about her and her friend about handling compost
  • Cate tells us who she is working with next

Timestamps:

  • [00:54] Introduction
  • [02:47] Hardcore Healers
  • [03:44] Understanding Yourself
  • [5:11] Market Thesis
  • [07:01] Growing Together
  • [10:40] Product Market Fit Meets Market Thesis
  • [13:06] The Split
  • [16:46] Solution that Should be Prototyped Next
  • [21:35] Intermittent Fasting Second Call
  • [23:23] Dynamic Groups Training
  • [24:10] Final Message
  • [26:02] Closing remarks

Quotes:

  • “Wellness pros want to heal the hurt and lean into the evolution, influence the culture and community. Wellness pros together give a feeling of making it easier and connected”
  • “We have to simplify lead generation, no one should take the time or money objection, it is us that will change our experience as well as pros in terms of understanding inflation in an inflationary economy “
  • “There’s a way we can be more effective by being connected. And through growing together, both in our Thrive lifestyle and leading the way guiding the journey for our members to thrive.”
  • “Lead is a mastermind for wellness products, we want to get a high ticket journey up and running and earning.”
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Coach of the Month: Marcella Fulco https://yogahealthcoaching.com/coach-of-the-month-marcella-fulco/ https://yogahealthcoaching.com/coach-of-the-month-marcella-fulco/#respond Tue, 02 Aug 2022 14:28:08 +0000 https://yogahealthcoaching.com/?p=25512

Podcast Intro:

Coach of the month, Marcella Fulco, is an MD from Italy who went down the research path to study biochemistry and molecular biology.  Her life path has led her to America to work for the National Institute of Health, marriage, and motherhood, teaching yoga, back to Europe, and now to Yoga Health Coaching!

Join in on this informative conversation where Anna gets the inside scoop on Marcella’s unique journey- transitioning from teaching part-time, leading her course in another language, successes her group members are experiences, her future goals for her business model, and so much more.

What you’ll get out of tuning in:

  • Why it can be nice to have a small community.
  • How to modify the course to another language.
  • Where to incorporate your unique wisdom into the course.

Links/CTA:

Highlights

  • Marcella talks about how saying “yes” to new things led her to now.
  • Marcella talks about her MD background and bringing science into her course. 
  • Marcello tells us about her training in Yoga for Stress and Anxiety.

Timestamps:

  • [4:18 min]- Journey into the YHC business model.
  • [8:02 min]- Leading a unique journey from the YHC model. 
  • [11:05 min]- Adapting the course to another language.  
  • [13:30 min]- Course members’ experience.
  • [17:09min]- Growth goals.
  • [22:05 min]- Biggest shifts and breakthroughs

Quotes:

  • “I started to feel the pressure that now I needed to transfer this knowledge into the world.”
  •  “I did the three-month body thrive and it was incredible.  I shot through so many of the limiting beliefs that I had.”
  •  “Just experiment for a few days and you’ll see the results.”
  •  “Being small, it has benefits because people really know each other and they are sort of becoming friends and really supporting each other in the journey so they don’t feel alone.”
  • “I notice that as the confidence grows, the ability to charge more [grows].”

Guest Bio: Marcella Fulco

I graduated with an MD in Palermo, Italy, and right after, during my residency program, I moved to Rome to do research in a laboratory molecular biology. I decided then that my career would be in science and I did a Ph.D. in Biochemistry and Molecular Biology, which I completed in the States at the NIH (National Institutes of Health), Bethesda Md. I remained at the NIH for 10 years, first as a postdoc and then as a Staff scientist. My family then relocated to San Diego, where I took a pause from working and discovered Yoga, I became a Yoga teacher and a Yoga Therapist.

In 2006 we moved back to Europe, and I live now in Munich, Germany, with my husband and 2 children (12 and 17). I tried to make a living as a Yoga teacher, but it was not so easy, and eventually, I decided to give a spin to my career and I made the leap of faith of joining YHC.

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Next level Wellness Pro: with Emily Glaser, Ayurveda https://yogahealthcoaching.com/next-level-wellness-pro-with-emily-glaser-ayurveda/ https://yogahealthcoaching.com/next-level-wellness-pro-with-emily-glaser-ayurveda/#respond Tue, 26 Jul 2022 15:42:26 +0000 https://yogahealthcoaching.com/?p=25492

Podcast Intro:

Healing and self-growth can be a profoundly inspiring path to a life of harmony, purpose, and joy.

Emily Glaser, who provides Ayurvedic clinical care, personalized Jyotisha (Vedic Astrology) therapy, and transformational education, is our guest for today’s episode.

What you’ll get out of tuning in:

Next level Wellness Pro: with Emily Glaser, Ayurveda

  • What happens when healers get the business model right
  • What happens when that evolves into 2.0
  • How to name results, speak to results, recruit to results

Links/CTA:

Highlights:

  • Emily talks about letting people articulate her avatar
  • Emily discusses how toxicity leads to inaccessibility to joy
  • Emily shares what Ayurveda is about

Timestamps:

  • [8:27] Internalizing Transformation with Cate and Emily
  • [13:55] Identifying VIP Price Point
  • [19:42] Yoga Health Coaching Business Model

Quotes:

  • “The world needs relationships with connections that lasts.”
  • “In order to have a great experience every day, you must emulate it. Because of this, you will regain your sense of well-being.”

Guest Bio: Emily Glaser

A practitioner of Ayurveda and Vedic astrology – the ancient art of divination. Emily was trained by mystical doctors and healers who guided her to fine-tune her capacity to perceive the many levels of reality that make up our human experience.

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Group Membership Coaching: Difficult Members, Difficult Situations https://yogahealthcoaching.com/group-membership-coaching-difficult-members-difficult-situations/ https://yogahealthcoaching.com/group-membership-coaching-difficult-members-difficult-situations/#respond Tue, 19 Jul 2022 14:46:21 +0000 https://yogahealthcoaching.com/?p=25462

Podcast Intro:

Cheryl Kagan is a Nurse and Yoga Health coach who has grown her community and helped many in just over a year in the YHC program.  With as much success she is experiencing, there is an equal amount of growing pains experienced through members disappearing from the community, which is taking the fun out of coaching.  These challenges are leaving her exhausted and questioning the details of how she is handling membership in her group.

Tune in on this coaching call as Cate directs Cheryl to discover the core issues of why members drop the ball and how to mitigate this pre-enrollment.  Through this process, new enrollment structures are brought to the surface, making the journey more comfortable and effective for all who start it!

What you’ll get out of tuning in:

  • Why qualify your potential members in the pre-enrollment process.
  • What questions to ask to find the right membership fit.
  • How to build group call structures to avoid drama.

Links/CTA:

Highlights:

  • Cate explains how YHC and BT have evolved over the years through lessons learned.
  • Cate reflects on contracts she has recently signed on how she is to behave at live events and workshops.
  • Cate talks about lessons from the experience that no one taught her, but she has learned through experience.
  • Cate tells the story of helping an LA member overcome an eating disorder.

Timestamps:

  •  [3:30]- Pre-enrollment questions and expectations.
  •  [6:11]- Creating a contract.
  •  [9:00]- Handling issues beyond the level of expertise.
  •  [10:55]- Commitment level and emotional stability.
  •  [13:00]- Intake questions for dynamic group commitments.  
  •  [17:44]- Discovering Core issues from problems post sale.
  •  [19:18]- Setting group structures to avoid drama.
  •  [22:11]- Working as a group with specific issues.  
  •  [26:28]- Evolving group structure by qualifying members..  
  •  [28:45]- Live event connection
  •  [32:20]- YHC resources- Mentors, Mastery, and Mastermind groups.

Quotes:

  • “Challenging situations with members will arise.”
  • “What’s beautiful about it is that it can highlight weaknesses in our process.  When they highlight weaknesses in our process we take that issue and we say, ‘where can we work that into before point of sale?” 
  • “And the beauty of this is that it’s a very nurturing experience for the prospect because they are experiencing a level of professionalism.”
  • “This is the deal- You have to care as much about the group’s experience of you as your experience of the group.”   
  • “Whenever we are having issues after the sale, it means that there is something that could happen before the sales.” 

Guest Bio: Cheryl Kagan

Registered RN turned Yoga Teacher turned Certified Yoga Health Coach. I help women transform through Ayurveda into creating a balanced and awakened life that allows them to become their highest Selves. You can love your life and experience True health through the lifestyle of Ayurveda

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DM’ing to Boost Your Sales for Wellness Pros https://yogahealthcoaching.com/dming-to-boost-your-sales-for-wellness-pros/ https://yogahealthcoaching.com/dming-to-boost-your-sales-for-wellness-pros/#respond Tue, 12 Jul 2022 15:14:03 +0000 https://yogahealthcoaching.com/?p=25373

Podcast Intro:

Sakshi is a sales expert who has helped hundreds of clients create financially successful careers and a new mama managing a business from home. She recently hired a full-time employee and is now only working four days per week.  She is currently excited to travel for the rest of the year with her baby and husband while running her business.  How did she get to this point?  What is her secret?

Direct Messaging or DMing!

Listen in on this call where Cate gets an inside look at Sakshi’s process of building relationships through asking the right questions, treating people as humans and not leads, knowing how to transition the relationship to business, and making a system around communicating through DM’s.  You will leave this conversation inspired to connect!

What you’ll get out of tuning in:

  • Why direct messaging can work as a lead generator.
  • How to connect to your potential leads on a personal level.
  • How to build a structure of communication on direct messaging.

Links/CTA:

Highlights:

  • Sakshi identifies how being a “lazy person” helped her to start this process.
  • Cate talks about different kinds of sales and how it’s constantly evolving.
  • Cate and Sakshi discuss building systems around communication.

Timestamps:

  • [3:00 min]- Background and process of selling in DM’s.
  • [5:15 min]- DMing on different platforms.
  • [6:10 min]- Typical lead cycle through DM’s.  
  • [11:06 min]- Length of the sales process with DM’s.
  • [14:45 min]- Evolving process for different types of buyers
  • [16:40 min]-  Building knows, like, and trusts through DM’s.
  • [18:51 min]-  Applying DM’s to YHC Model. 
  • [21:15 min]- Transitioning from email to DM.
  • [25:50 min]- Recap 
  • [28:25 min]- Building systems to reach the wellness demographic and millennials.

Quotes:

  • “Let’s connect the dots together of what I have been doing and let’s just create something out of nothing.” 
  • “Acknowledge someone that’s following you.  The other person feels good, right?  That they are getting this exclusive attention from you rather than just having lots of followers or lots of friends.”
  • “If you are trying really hard to actually sell to them, that’s when you will lose the sale.”
  • “Sales is getting to know a person, not as lead, but as a human being and connecting with them first on the level of resonance, before getting into the guts of their core issue and whether or not you can help them.”

Guest Bio: Sakshi Dhamija

Sales expert Sakshi’s holistic approach to business has helped hundreds of clients create careers that are not only financially successful but also personally rewarding.

As a woman of color with her own experiences of overcoming discrimination, Sakshi is dedicated to creating a shared space for women of every niche, color, and race and reshaping your business to be more time-leveraged, automated, and personally freeing than it’s ever been before.

Connect with her on Instagram https://www.instagram.com/sakshidhamija_/

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How to Find Where You Lose a Lead in Sales Stages https://yogahealthcoaching.com/how-to-find-where-you-lose-a-lead-in-sales-stages/ https://yogahealthcoaching.com/how-to-find-where-you-lose-a-lead-in-sales-stages/#respond Tue, 05 Jul 2022 14:30:11 +0000 https://yogahealthcoaching.com/?p=25358

Podcast Intro:

Using strategy sessions with any kind of client, dealing with any kind of issues, to determine what goals they have will definitely help you. What challenges does this person face in achieving those goals? Why does this matter right now to this person? Then, do they have the willingness to invest and change?

Getting the most out of anything should be everyone’s goal especially when learning things. Doing this ensures that time isn’t wasted on things that are unnecessary. Focusing on a specific goal will help a lot in undertaking such a task. 

In this episode, Cate talks about how you can do all those things. She will share some stories that relate to these predicaments and how she went about solving them. Stay tuned!

What you’ll get out of tuning in:

  • How do you get a lot out of something?
  • What do you do to keep focused?
  • What questions should you ask so you can come up with a solution?
  • How do you tell other people about your course?
  • What are the issues that healers faced?
  • How can you ask for permission strategically?

Links/CTA:

Highlights:

  • Cate talks about the Madrid hotel she’s in
  • Cate mentions in-person events she’ll be participating in

Timestamps:

  • [1:13] Getting the most out of courses
  • [4:03] Setting up Strategy Sessions
  • [7:01] Dealing with Different Issues
  • [11:17] Talking About Events
  • [12:17] Discussing Solutions
  • [15:55] Challenges
  • [21:55] Finding the Best Way to Help

Quotes:

  • “You can get a lot out of a small amount of dedicated engagement, as long as you know that that’s where your attention is going 100% in that time.”
  • “I like to start with a challenge, but then go a little deeper and probe a little bit more in or have to be willing to be uncomfortable. It’s not just friends hanging out. Strategy sessions are coaching to find the goal and the challenge.”
  • “You got to dig a little deeper, like underneath that little layer of Teflon, and be like How long have you had this goal? For how long have you had these challenges and helped them get real? Because otherwise, you’re not going to know how willing they are to invest.”
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Coach of the Month: Megan Macdonald https://yogahealthcoaching.com/coach-of-the-month-megan-macdonald-2/ https://yogahealthcoaching.com/coach-of-the-month-megan-macdonald-2/#respond Tue, 28 Jun 2022 16:16:04 +0000 https://yogahealthcoaching.com/?p=25352

Podcast Intro:

Whatever happens in your journey, happens for a reason. Every mistake, obstacle, and challenge that you encounter in life is meant for you to overcome. How you face your challenges today will determine your journey tomorrow. 

In this episode, our Coach of the Month Megan MacDonald is joining us today to share about her journey of Yoga Healing. She will also share some of the things she has learned and how she faced those challenges. Stay tuned!

What you’ll get out of tuning in:

  • What tools and strategies did Megan use to get to where she is today?
  • How do you stay focused?
  • What problems does Megan like to solve?
  • Who’s attracted to working with her?
  • What are Megan’s biggest takeaways from her yoga health coaching journey in order to be able to guide people over the threshold into the journey?
  • What potential does Megan see for a long journey?

Links/CTA:

Timestamps:

  • [02:47] Megan’s Yoga Healing Journey  
  • [04:24] Megan’s 12-Week Journey 
  • [07:10] Tools and Strategies Megan has Learned 
  • [09:46] Working with Megan 
  • [14:08] Becoming the Solution 
  • [16:20] Megan’s Potential Future 
  • [17:52] Activating the Dynamic Group 
  • [18:44] Megan’s Biggest Challenge 
  • [21:12] Megan’s Words of Wisdom 

Quotes:

  • “If you trust how things are unfolding, it will happen.”
  • “When frustration comes up in your life, there is a deeper reason behind it. If you have somebody bump into you and you end up falling down on the pavement and knocking your knee, there’s a lesson for you in there somewhere.”
  • “Getting what you want in life is not a journey of using a cookie-cutter that punches you through the other side where you can make it what you want. It is a lot of work because anything worth having is a lot of work.”

Guest Bio: Megan Macdonald

Megan Macdonald guides people to find their own answers, helping them to get unstuck and thrive. She is an educator and facilitator, combining training in holistic health and a Ph.D. in the study of belief. It was curiosity about her own chronic pain as a teenager that led to investigating over 20 healing modalities. As her health improved, she started to not only feel the benefits in her own body and mind but see the changes that deep health brought to every aspect of life. Along with yoga and reiki, the most profound changes have come through two practices – the self-healing Dalian Method (profound work on the unconscious, beliefs, the shadow, and ego) and Urine Therapy. She offers multi-week programs to help people improve sleep, and digestion, develop healthy habits, promote well-being, and raise consciousness.

Her background in theatre, and organizing and delivering national high-profile events and ceremonies for the Government of Canada helped develop her knowledge of social rituals. She did her graduate work at Queen Mary, University of London, UK, and has published, and taught widely on theatre and ritual. She is currently based in Prince Edward Island, Canada.

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When does Enrollment Get Easy? Cate with Shannon McCall https://yogahealthcoaching.com/when-does-enrollment-get-easy-cate-with-shannon-mccall/ https://yogahealthcoaching.com/when-does-enrollment-get-easy-cate-with-shannon-mccall/#respond Tue, 21 Jun 2022 14:29:49 +0000 https://yogahealthcoaching.com/?p=25333

Podcast Intro:

Yoga Health Coach Shannon McCall is also a Writer, Ayurveda Practitioner, and Yoga/Meditation Teacher who leads her group to results and guides them toward life transformations.  While the year-long, trimester structure of her program is working well, the enrollment process every trimester is not.

Tune in on this Coaching Gym where Cate helps Shannon get clear on what’s working and what needs to change for enrollment.  Through this conversation, we will discover how to use our authentic voice in our marketing messages, while also giving potential members a sneak peek of what is in a dynamic group is all about.  You will feel inspired to figure out what you care about most and design messages around it to help those who need to hear it most!

What you’ll get out of tuning in:

  • How to create a community of belonging.
  • When to step back and reevaluate your course.
  • Why use anger in marketing.
  • How to get clear on your core messages.

Links/CTA:

Highlights:

  • Cate talks about the magic of the eastern perspective creating a life beyond us.
  • Cate teaches about a Ken Wilber-inspired inquiry practice. 
  • Shannon talks about her Hiro Boga training.

Timestamps:

  • [3:11] Understanding the R.O.I.
  • [6:16] Reevaluating course.
  • [7:39] Inquiry practices- getting felts sense for business
  • [11:59] Understanding who your course is for.
  • [14:14] Using anger in marketing
  • [17:17] Marketing from the inside out.
  • [21:32] Understanding your core messages.
  • [24:20] Speaking to the results.

Quotes:

  • “You need to know what you do and you need to know what people are thinking at the different stages so that they can get to lifetime customer value.”
  • “Your course has a life that’s beyond you and you are channeling in where the group goes and building a structure to do that.”
  • “You’re sleeping anyway, you’re eating anyway, you’re showering anyway, you’re exercising anyway, so you might as well do it in a way that actually supports you.”  
  • “Channel your anger for transformation.”

Guest Bio: Shannon Shanti McCall

Writer, Ayurveda Practitioner, Yoga, and Meditation teacher, Yoga Health Coach

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